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Non-Tech : International Heritage (IHIN)

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To: Frank S. Hart who wrote (318)4/8/1998 3:07:00 PM
From: Lawrence Erny  Read Replies (1) of 454
 
I got word that money is "on the wire," to the clerk of court in Atlanta. Also it's my understanding that the court will accept the new comp plan, not the receiver.

To Charles: If I may be so bold, you don't have to find "old ladies" in some rich area of town. The Product market is much larger and right next door to you. This is what I mean: Why don't you "network" your product sales as opposed to cold door to door. Top sales people from any industry will tell you that, sales is about relationships. I mean don't get me wrong there are some that do this, but I think most find customers from networking. Let me put it this way. In a new traditional business, networking is a must. Good word of mouth of products and services moves products and services for this business and drive repeat sales. Our business is networking and marketing products and services, something called network marketing, as you know. (There's a great book written on this subject of networking, it's called: Dig Your Well Before You Get Thirsty. It's a fine book and will give you some fine approaches for networking with people. It's not a MLM book per say, but it is a networking one. It's a great book for anyone listing, inside or outside of the IHI family)

So this is what I think. Get your list together and find people to share the products. From those customers, get referrals and find new prospective customers from this group, share with them the products and services you have to offer, and from this group you will get new customers. You repeat this and you will be at the top. Oh and did I say that some of these customers will become distributors in the future? Some will ask you and some will want in with little work. Besides, It's like what Nathan said a while back. You don't want to be the pump all the time, you want to show them the pump and get them to be there own pump, to pump themselves up. (He was speaking about building a RSO, but I think the same holds for building a customer base)

Motivation is why we have the first half of the presentation. We try to get people to see a reason for themselves to take action. Now do you see that if people come to us, with questions on how to market products, that these are "motivated" people and they are more likely to be "teachable" in movement of products, "motivated and teachable." That's probably the two biggest words in the industry and you just found a way to qualify your partners with little work. (This is fired up time)

So in this approach, You want customers first, distributors second. But distributors found in this way, will usually be someone that really wants to work, and tend not to be people you have to pump up all the time. You don't want to play fireman. You know what I mean? You can have hundreads of not motivated people and feel poorly, but have a few people that are motivated and willing to learn and grow. Wow that's when you can be in with the most successful group of people in this company. The Best of the Best.

Some of the most senior people in this company have been talking about a retail to win strategy for as long as I can remember. You can use this to build a RSO and you can use it to build a customer base. It's was often times overlooked or passed by in the past, now is different.

Good luck,
-Lawrence

P.S. Charles, Objective rep, and any other rep for that matter, please send me your Email address if you would. I may run across some info and I could pass it along in this manner faster. (you can send private message at this forum, if you like) Thanks
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