Article About BVSN From www.internetnews.com...
TELUS Chooses BroadVision Apps
[April 8, 1998] BroadVision said that Canada's TELUS Interactive Commerce Service signed on to use its
capabilities services for the company's new TELUS business-to-business e-commerce operation.
The TELUS service, launched April 1, takes advantage of BroadVision's capabilities to build one-to-one
relationships with TELUS' business customers in a service-bureau model. TELUS is Canada's third largest
telecommunications company and said it is the first in the country to offer end-to-end solutions for
personalized business over the Internet.
The new Interactive Commerce Service, powered by BroadVision One-To-One Commerce, is designed to
provide a complete, integrated, end-to-end service with all the necessary components for TELUS' business
customers to manage and operate interactive commerce sites, BroadVision said. Financials were not
disclosed.
Alberta-based TELUS is targeting the new commerce service to a wide range of businesses but wanted to
focus on companies with unique or varied customer requirements and complex product and service attributes.
The first level of the Interactive Commerce service, called Interactive Merchandising, is now available.
Interactive Merchandising is a turnkey service that enables businesses to embrace the principles of one-to-one
marketing using a retail store metaphor.
Features include the ability to establish and maintain an online multi-department product catalog, and use
advertising, promotions, incentives, specials, and cross-selling. The service also enables users to profile
customer interests and activities to target content and maintain customer preferences, as well as complete
purchasing transactions in real time.
Last modified: Wednesday, 08-Apr-1998 16:16:08 EDT |
