WILL COCA-COLA ALWAYS GO UP? Message Board

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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP?

KO 70.93

+0.4%

12:08 PM EST

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To: lucas who wrote (992)	4/8/1998 10:01:00 PM
From: HairyWho?	Read Replies (1) of 1462

I don't think that KO can be compared to PEP. KO is concentrated on higher margin beverage biz. Here is my uneducated opinion: When I go into a restaurant and ask for a "Coke", I'm always bummed if they tell me they only serve Pepsi. As far as I'm concerned there is no substitute for the product. I have never met a person who told me that they prefer Pepsi to Coke (regular or diet). So not only is it part of our language, it has no parallel. I can't think of another product that is like that. This deserves a high valuation. Not bad for sugar and water. Anybody think differently?

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