Yahoo!'s power on the internet is only due to their stock
price. With the small amount of cash they have, they
can only purchase other companies with stock. Note
that when acquisitions are completed with stock, no net
stock is removed from the stock market, and this is neutral
for stock prices. When acquisitions are made with cash,
as when companies buy back their stock, this does
decrease the number of available shares, and is bullish.
Personally, I never look much at the ads on Yahoo!. I
think they should follow the television example, and
make their ads fill the whole screen and last 30 seconds.
This would also have the advantage of giving me enough
time to go empty my bladder, or pick up a snack. Anyway,
then people would have to watch the ad, and ad revenues
would run much higher.
By the way, does anyone know how much a view of a
15 second TV advertisement costs per viewer? I would
love to have that number so that we could see if YHOO
charges more or less than CBS per advertisement. My
guess is that the TV ads are much more expensive, as
they do fill the screen and last a fixed duration, but I'd
love to know how much. Surely there is someone out
there in advertising who just knows this figure.
-- Carl |
