CMG Finalizes Accipiter Acquisition
Internet Advertising Company Joins CMG Internet Group Portfolio, Bolsters Engage
Technologies Interactive Marketing Expertise
ANDOVER, Mass.--(BUSINESS WIRE)--April 9, 1998--CMG Information Services, Inc. (NASDAQ:CMGI - news)
today announced the completion of the acquisition of Accipiter Inc., (http://www.accipiter.com), the Web's leading provider of
Internet advertising management solutions. The agreement, which came to terms less than one month after the intent to purchase
was announced March 12, calls for Accipiter to join CMG as a wholly-owned subsidiary. Accipiter, which was acquired for
$35 million in CMG stock, will merge with Engage Technologies, CMG's real-time, one-to-one marketing profiling and
targeting company for creating personalized marketing environments on the Web.
The union of the two companies expands CMG's interactive marketing offering and delivers a comprehensive Internet profiling,
targeting and delivery system to customers. Engage/Accipiter, as a single, integrated company, will focus on developing
high-value Web advertising and marketing solutions, leveraging Accipiter's stellar list of customers and Engage's large database
of anonymous Web user profiles. Paul Schaut, CEO of Engage Technologies, will lead both companies. Chris Evans will remain
CEO of Accipiter, reporting to Paul Schaut.
''We are so pleased this acquisition could be completed so quickly,'' said CMG Chairman and CEO David Wetherell. ''This
enables us to accelerate the adoption and success of the combined Engage/Accipiter offerings. Engage and Accipiter working
together will provide an unmatched solution for Internet marketing - from ad serving and management, to customer profiling to
one-to-one targeting.''
About Accipiter:
Accipiter Inc., (http://www.accipiter.com) of Raleigh, NC, is the leading provider of Internet advertising management solutions.
Accipiter AdManager is the most advanced system for managing, serving, targeting, and reporting on Web advertising on the
market today. AdManager allows sites to generate revenue through online ad sales, and manages the process for over 1,000
top sites including: beeb@ the BBC, ChannelOne, CNET, Digital City, EarthWeb, Expedia, Happy Puppy, InfoBeat, Internet
Gaming Zone, Lycos, McAfee, Microsoft Investor, MSN, MSNBC, Music Central, On Computers, Prodigy, Slate, The NHL,
Tripod, Wall Street City, WebTV Networks and ZDNet. Accipiter has partnered with I/PRO, Narrative, Nestor,
RelevantKnowledge, Solbright and other industry leaders to provide complete end-to-end solutions to AdManager-driven sites.
About Engage:
Engage Technologies provides enterprise-class services and technology that leverage access to the world's largest database of
behavior-based profiles of anonymous Web site visitors. By accessing the Engage.Knowledge database, companies can gain
access to robust, multi-site visitor interest profiles for use in real-time personalization applications and market research.
Engage.Knowledge's ''next generation profiling'' sets the new benchmark for privacy on the Web. Engage Technologies is a
wholly-owned subsidiary of CMG Information Services.
About CMG:
CMG Information Services, Inc. (NASDAQ:CMGI - news; cmgi.com) is an Internet incubator and Internet
investment company which operates direct marketing companies along with Internet companies and venture funds focused on
the Internet. Microsoft, Intel and Sumitomo hold minority positions in CMG Information Services. The CMG Internet Group is
made up of six majority-owned subsidiary companies including:
Planet Direct - a Web-based, personal on-line content service currently serving over 260 ISPs.
NaviSite Internet Services - a leading provider of business-critical Internet outsourcing solutions, including dial-up
networking services for ISPs and corporations, and customized Internet Server Management solutions for companies
conducting business on the Internet.
Engage Technologies - delivers enterprise-class software systems solutions that assist in creating personalized marketing
environments on the Web.
ADSmart - provides centralized advertising distribution, advertising campaign management and planning for interactive
media for over 50 Web sites.
InfoMation - provides Web-based knowledge management applications that utilize sophisticated agents and filtering
technology to continually monitor and deliver fresh, relevant news and information.
The Password - gives enthusiasts easy-to-use tools for finding, monitoring, personalizing and sharing the best of the Web.
The company's CMG @Ventures investment affiliate has significant interests in Lycos, Inc. (NASDAQ:LCOS - news),
Blaxxun, Vicinity, GeoCities, Parable LLC, Reel.com, PlanetAll, KOZ, Silknet, Chemdex, Speech Machines, Softway
Systems, Select Technologies and Critical Path. CMG also includes CMG Direct and SalesLink as majority-owned subsidiaries
in the direct marketing and fulfillment arena. |
