Alan - Stock probably down on profit-taking from those who bought at the low a few days ago. Here's the announcement:
BW0074 OCT 30,1996 6:44 PACIFIC 09:44 EASTERN
( BW)(NCI/FLASHBACK)(NCII) NCI announces highest capacity digital
voice recorder on the market
SAN DIEGO--(BUSINESS WIRE)--Oct. 30, 1996---
Flashback(R) XL has more than 3.5 times the capacity of
competitive units
NCI (formerly Norris Communications Corp., NASDAQ:NCII) Wednesday
announced two new long-length versions of its award-winning
Flashback(R) hand-held digital voice recorder, a palm-sized
three-ounce unit that records voice input instantly, performs
variable-speed playback without change of voice pitch and includes
on-board voice editing.
Called the Flashback XL (extended-length), the new products
feature a built-in recording capacity of either 72 minutes (Model
XL72) or 144 minutes (Model XL144) and are designed for higher-end
memo dictation applications where removable media is not required.
With the highest capacity of a competitive digital recorder at 40
minutes, the storage capacity of the Flashback XL72 is nearly twice
as high and the Flashback XL144 a whopping 3.6 times greater.
"The 40 minute competitive unit is listed at $149.95 giving it a
cost per minute of $3.75. At nearly a dollar per minute lower, the
Flashback XL144 features the lowest cost per minute of any digital
recorder on the market," said Bob Root, president and CEO of NCI.
"Lower than even some of the low-end gadgets with virtually no
editing capabilities."
NCI will continue to ship the original Flashback with
ultra-compact, removable flash memory SoundClips(R) with a capacity
of 18 minutes (1 MB) or 36 minutes (2 MB). The new XL products are
designed to extend the Flashback family, giving users the choice of
either longer recording capacity or removable SoundClips with
compatibility with the Flashback VoiceLink(TM).
With almost 2-1/2 hours recording time, the Flashback XL supports
applications where longer length is required, but archiving and
storage on a computer are not.
The original Flashback still features virtually unlimited capacity
with removable SoundClips and compatibility with the Flashback
VoiceLink, which allows voice messages to be downloaded into a
computer for editing, storage, archiving and sending via e-mail on
the Internet. The two product families are designed for different
users and applications and therefore extend the usefulness of the
Flashback product family.
The Flashback XL72 and XL144 will be available in Calendar Q4
from distributors, resellers, value added resellers and chain stores
worldwide at a suggested retail price of $269.95 for the Flashback
XL72 and $399.95 for the Flashback XL144. Interested parties should
contact NCI at 800/916-6267 or 619/679-1504. Visit the company's
World Wide Web site at ncivoice.com.
NCI is a Delaware-based publicly traded corporation on NASDAQ at
trading symbol NCII. It markets branded products worldwide through
distributors, resellers, VARs, catalogs and chain stores. The OEM
division markets the NCI MicroOS imbedded systems software operating
system, Multichip modules, private label products and custom-designed
products worldwide.
The company has patented the Flashback(R) Digital Voice Recorder,
sound recording techniques and features, which position it as the
world leader in digital flash memory audio recording. The company
operates out of its headquarters in Poway, Calif., (San Diego) and
through NCI Ltd. in the United Kingdom.
--30--JP/la*
CONTACT: NCI, Poway
Bob Root or Janice Kall (media), 619/679-1504
KEYWORD: CALIFORNIA DELAWARE
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS PRODUCT
REPEATS: New York 212-752-9600 or 800-221-2462; Boston 617-236-4266 or
800-225-2030; SF 415-986-4422 or 800-227-0845; LA 310-820-9473
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