VVUS: VIVUS INC. (NASDAQ) Message Board

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Biotech / Medical : VVUS: VIVUS INC. (NASDAQ)

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To: av ram who wrote (6838)	4/12/1998 3:04:00 PM
From: blankmind	Read Replies (2) of 23519

Best news I've read so far... <<The company said increased sales and marketing spending will be directed at doctors through Vivus' sales force, rather than through direct consumer advertising.>> -- Tells me the tv adds weren't as cost effective as the money spent on doctors. -- Means VVUS management is going to do what works. Increase sales. Manage cash flow. Earn profits. Become a strong #2 player in a huge market. Let's hope so.

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