MediaX Broadcasts Video News Release to Major TV Stations For Peter Norton PC Guru April 14, 1998 08:33 AM
CULVER CITY, Calif.--(BUSINESS WIRE)--April 14, 1998--MediaX Corporation MXMX today announced that it has finished producing a video news release and marketing video for Peter Norton (TM) PC Guru.
The VNR has already begun being distributed via satellite into all major TV markets today by DWJ, one of the most successful distribution companies in this field in the US.
DWJ's news directors and producers in high-technology are Dan Johnson, a former senior news producer at the Fox Superstation in New York, Michael Friedman, a former ABC-News reporter with 27 years experience in television, and Nicki Johnson, UPI's general editor on the fast-paced business desk in New York. Senior producers are Cammy Bourcier, a former writer for the Associated Press and an assistant producer at CBS News, and Gerri Kramer, an outstanding television professional with 15-years experience in the business.
Cammy Bourcier, Senior Vice President DWJ Television says "DWJ is producing an increasing number of computer related stories as the popularity of computers continues to soar. But to have the opportunity to produce and place a story that features the undisputed "Guru" of computers, Peter Norton PC Guru is really exciting. We are very optimistic that news stations will find this news piece with Peter Norton informative and valuable to their viewers."
DWJ Television has 27 years of experience producing and placing television programming for corporate and public relations agency clients. DWJ produces a wide range of video, TV and radio projects, including video news releases and satellite media tours. DWJ's high technology clients have included all major hi-tech public relations agencies and among others Lotus, IBM, Intel, Compaq, Silicon Graphics, AT&T, Lucent Technologies, Bell Labs, Hewlett-Packard, Polaroid, Cisco Systems, Nokia, Apple Computer and Xerox.
Nancy Poertner states: "When DWJ Television calls a station to get a product played, the news people know they will receive a well-produced VNR on an important product or technology like "Peter Norton PC Guru", typically for high quality products, developed by a prestigious high tech company. MediaX has also produced a marketing video with Peter Norton for distribution to the retail and investment community to further promote the rapidly increasing awareness of this product in the market."
Peter Norton PC Guru will get its own unitary 'stand-alone' satellite feed as the first tool for distribution and "placement" of the Video News Releases to assure that the MediaX is #1. The satellite feed makes your footage available to literally just about every news program in the U.S. -- and more. The feed is followed up with extensive electronic notification and intensive personal telephone calls to a few hundred people DWJ has established relationships with. Tapes of the VNR are being sent out by FedEx and UPS to stations that require tape. A notice of the Peter Norton PC Guru VNR will be posted on the DWJ website.
The video has been produced by STV Communications, Inc. in Los Angeles. Founded in 1994, STV Communications, Inc. is focused on providing clients with creative marketing and merchandising tools, integrating custom hardware, software and content. STV products drive sales, deliver powerful branding messages and differentiate our clients from their competitors. Based in Santa Monica, STV is the only company among its competitors that offers Interactive Displays, Videowalls, Internet Kiosks and STV Studios -- a high-quality, content production facility.
"We're pleased that MediaX looked to STV's capabilities and expertise to develop and produce the video marketing materials supporting the launch of 'PC Guru'," said Jan Brzeski, STV Communications President. "We look forward to a successful relationship with MediaX in providing high quality, video content for up-coming projects."
Founded in 1996, MediaX Corporation is an award-winning developer and publisher of multimedia educational and entertainment software, as well as software development tools for 3D and interactive on-line games, The company also produces and publishes new media entertainment content for entertainment companies. Headquartered in Culver City, Calif., MediaX owns and operates a production facility in Santa Cruz, Calif. Additional information is available on the World Wide Web at www.mediax.com. |
