TVN moves small cable ops to digital(Who's TVN?)....................
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Walter Kemmerer knew he wanted to offer digital services to his 1,225 subs in Pembroke, ME, but he didn't have the resources to devote to such a momentous project. "We just don't have all the suits running around like the MSOs," says Kemmerer, president of Pinetree Cablevision, which services about 10K subs.
In situations like this, small cable ops are turning to "turnkey providers," companies that provide the necessary equipment and can put together advertising and marketing campaigns. Marketing was where Kemmerer needed the most help.
His solution was to outsource the digital project to TVN Entertainment Corp., which began offering TVN Digital Cable Television (DCTV) early this year. TVN provides small and mid-sized cable systems with set-top box and headend equipment financing, customer service and billing, national access control, marketing and technical support.
"I needed TVN to put it all together and act as a glue," Kemmerer says. TVN's marketing glue in Pembroke was arranging and placing the ads in local papers and helping with scripts for radio spots. "How could I possibly have done all that? I'm just a cable guy." |
