Adam,
$1.6 billion a year ago...$1.4 Billion now.
The fact that Apple's sales are down is BAD. The fact that profitability is up, given the circumstances, says that
Apple did a lot of internal cost-cutting/streamlining.
Of course it would be better if they were up, but I was trying to point out that increasing sales is not always a good metric, ie Apple Q1 1996, Compaq Q2 1998.
Anyway, unit volumes were actually up, but revenue was down. However, if you think this is all just "cost-cutting", you are mistaken. Apple's current product mix, especially PM G3s, is very cheap to manufacture.
This is a CPQ board - all I was pointing out was that sales growth for Compaq is not going to get us strong profits. Only a good product mix will.
I wish CPQ would be honest with how low the margins are on the sub $1K machines. I think we (CPQ shareholders) are getting the short end of the stick for the sub $1K market.
- Adam |
