Thursday April 16, 10:36 am Eastern Time
Company Press Release
SOURCE: VTEL Corporation
VTEL Launches Aggressive International Advertising Campaign Commercials Secure Ownership of Digital Visual Communications Mantle
AUSTIN, Texas, April 16 /PRNewswire/ -- Doing more with less time. Being in many places at once. Bridging the gap between where you are and where you want to be. These are the themes of the ambitious international branding campaign launched by VTEL Corporation (Nasdaq: VTEL - news), the global leader in Digital Visual Communications(SM).
A set of television commercials began airing Monday, April 13, and is running on major domestic and international programs. The 30-second spots illustrate the value, flexibility and powerful communications capability provided by VTEL systems. The advertisements, created by the Madison Avenue New York office of DDB Needham Worldwide, are part of VTEL's multi-million dollar branding initiative that is rolling out over the next several months.
''These advertisements create a leadership identity for VTEL's advanced Digital Visual Communications systems, and in turn, move the entire industry forward by creating a new awareness of this spectacular technology,'' said Jerry S. Benson, Jr., VTEL president and chief operating officer. ''We're transforming the industry from traditional 'videoconferencing' technology used by a few into an indispensable communications tools embraced by the mainstream.''
The television ad campaign, which will run on networks such as CNN, CNN International and CNBC, shows business professionals engaged in face-to-face meetings on VTEL systems. Both commercials humorously highlight the impassioned and lively conversations that often occur during business meetings. The ads demonstrate the way that VTEL's technology enables these ''face-to-face'' meetings to occur when the participants are actually in completely different places. Print ads, which debut in May, will run in The Wall Street Journal and the Financial Times.
''VTEL is changing the vocabulary of the industry, taking videoconferencing technology to a place where it will become as indispensable as the telephone,'' said Peter Tate, president, DDB Needham Worldwide. ''And VTEL is launching this ad campaign to visually demonstrate to business people how Digital Visual Communications can benefit their life and their business.''
VTEL Corporation is the world's largest developer and manufacturer of Digital Visual Communications systems. VTEL's innovative products provide superior video, data and voice quality, are simple-to-use, IP addressable, and because they are microcomputer-based, highly scaleable and easily upgradeable. Headquartered in Austin, Texas, the company distributes products through value-added resellers and partners in 55 countries. VTEL is committed to expanding its leadership position by providing the world's most innovative video networking solutions. VTEL's Digital Visual Communications systems are deployed in the most advanced corporations, healthcare facilities, educational institutions and government operations around the globe.
VTEL is a registered trademark of VTEL Corporation. Digital Visual Communications is a servicemark of VTEL Corporation.
VTEL Corporation, 108 Wild Basin Road, Austin, Texas, 78746. 512-437-2700, Fax: 512-437-2792
SOURCE: VTEL Corporation |
