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Biotech / Medical : Vivus: into single digits

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To: Colby who wrote (209)4/16/1998 8:18:00 PM
From: BDR  Read Replies (1) of 1016
 
<<What about the market PFE can't capture like moderate to severe ED patients?>>

Will PFE expand the number of patients seeking help with impotence through their ad campaign? Yes, definitely. How many of those that fail Viagra will try MUSE and thus benefit VVUS. A lot less than a lot of the longs are hoping for is my guess. Impotent men already know they are impotent and it is not as if they have never heard there is treatment before the Viagra ads. Many are desparate for a solution and have heard about pumps, implants, shots and MUSE but have not gone to their doctor because they reject them all. If a pill doesn't work for them, don't assume that they will automatically move on to MUSE.
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