American Power Conversion Offers Unique Partnership Program for Resellers, Consultants and IT Professionals
WEST KINGSTON, R.I., April 17 /PRNewswire/ -- American Power Conversion (APC)(Nasdaq: APCC) today introduced its Reliability Provider Program, a comprehensive approach to developing mutually beneficial business partnerships with North American resellers, consultants and IT professionals. APC's Reliability Provider(TM) Program offers ongoing education, increased sales and technical support, consistent lead referrals, and free promotional opportunities for participants. By leveraging their business relationships with APC, resellers, consultants and IT professionals can build stronger customer relationships, increase overall profitability and reduce business expenses.
"APC recognizes that fast changes and explosive growth are inevitable in today's small- to mid-sized business environments. Now more than ever these businesses are looking to their value-added resellers, consultants and systems integrators for support and guidance to increase the reliability, availability, and productivity of their information systems," said Chris Grant, director of Channel Programs. "While some manufacturers are abandoning traditional methods of channel support, APC's Reliability Provider Program reinforces APC's commitment to our reseller partners."
APC's Reliability Provider Program is available in three levels:
-- Reliability Provider;
-- Certified Reliability Provider; and
-- Premier Reliability Provider.
1) Reliability Provider Program
This program provides any noncertified reseller or consultant with sales tools and technical support options to better service and maintain their client base. These tools automate the configuration process, offer complete product information and enhance the dealer referral process.
2) Certified Reliability Provider Program
This program, which was designed specifically for resellers and consultants, includes various marketing programs and potential client referrals. Participants receive Reliability Provider training and certification either through "Reliability by Design" educational seminars or self-training via CD-ROM. Features of the program include:
-- Reseller locator - Each day thousands of customers visit APC's Web
site, many of them searching for a certified reseller. APC's Reseller
Locator quickly routes these customers to Reliability Providers.
-- Direct mail campaigns - Provides a variety of advertising and direct
mail functions for Reliability Provider Program members.
-- Complimentary subscription to APC's 'Reseller Review' - Quarterly
newsletter is customized for APC certified resellers and consultants.
-- Reseller List Server - All certified resellers are automatically added
to APC's Partner E-Mail List and are continuously kept current on APC
products, promotions and programs.
-- Comprehensive technical support - A 24x7 telephone hotline and a
flexible E-mail support system are both dedicated to certified
Reliability Provider Program members for immediate response to customer
questions.
-- Fax-on-demand system - Provides 24-hour-a-day access to current APC
data sheets. For information via fax call 1-800-347-FAXX.
-- APC NetDraw Plus program - A network diagram program assists members in
generating custom network schematics for customer proposals.
-- Web-based sizing application - Configures APC product solutions for any
network or workstation application.
-- Reliability Provider kit - Provides resellers with the latest
information on APC services, promotions and product information.
3) Premier Reliability Provider Program
In exchange for participating in more advanced training and certification, Premier Reliability Provider members are included in major revenue generation and cost-saving programs. In addition to the benefits associated with the Reliability Provider and Certified Reliability Programs, Premier Reliability Provider participants enjoy:
-- Discounts on common business expenses - These include 30% off Microsoft
certification, in addition to substantial discounts on Dale Carnegie
Professional Business Training, and Selling NT Magazine subscriptions.
-- Industry trade publication leads - Members receive the highest level of
qualified leads from APC web and trade advertising campaigns as well as
leads from national, local and industry specific trade shows.
-- Reseller Locator prominence - Members names are highlighted in special
text on APC's Reseller Locator Web site for prominent visibility.
-- Free advertising campaigns - APC offers free radio advertising for all
Premier Reliability Providers in 1998.
-- Quarterly reseller feedback councils - Reseller chatrooms on APC's
website offer continuous support and an open forum with product
management to communicate feedback and suggestions.
Additional savings are available from American Express "Small Business Services." The American Express corporate charge card helps manage expenses and short-term cash flow needs while offering significant discounts from AMEX partners including Federal Express, Kinko's Copies, Mobil Gasoline and Hilton Hotels and Resorts.
Resellers, consultants and IT professionals can register for the Reliability Provider Program on-line. For more information visit reseller.apcc.com.
American Power Conversion is a leader in the designing, manufacturing, and marketing of power protection equipment, including surge suppressors, uninterruptible power supplies (UPS), power conditioning equipment and related software for computer and computer related equipment. APC reported sales of $873 million for the year ended December 31, 1997. The company is headquartered in West Kingston, RI, and its products are distributed worldwide.
Product lines include: SurgeArrest(R) surge suppressors, ProtectNet(TM) data-line surge suppressors, PowerManager(TM) PowerCenters, Back-UPS(R), Smart-UPS(R), Symmetra(TM)Power Array(TM), Matrix-UPS(TM), PowerShield(TM) UPS, Line-R(TM) power conditioners, SmartSlot(TM) UPS accessories, MasterSwitch(TM) PDUs, PowerChute(R) software, PowerNet(TM) SNMP adapters and software, and PowerAudit(R) consulting service.
American Power Conversion is an affirmative action/equal opportunity employer. (All trademarks are the property of their owners.)
Call: 800-877-4080
Web: apcc.com
SOURCE American Power Conversion |
