Intermagnetics (IMG) Message Board

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Technology Stocks : Intermagnetics (IMG)

IMG 0.169

-2.6%

Nov 11 3:59 PM EST

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To: Mark Shaw who wrote (2589)	4/17/1998 11:44:00 PM
From: Gerald Thomas	Read Replies (1) of 3448

I agree with all the posts... It's not like superconducting materials that other companies NEED FRIGC... The only way to sell it is down and dirty... different companies have strengths in different areas... R&D and technical innovation is a IMG strength... But they can't just hand off FRIGC like a lot of their other products... They ought to set up ONE of their divisions as a consumer division... Have a consumer mentality...Have consumer ideas... Have consumer sales ideas... Going back to the tractor trailer idea... A consumer idea is that you can't market frigc and forget to take into consideration recovery equiptment and fittings... You can't sell it as a chemical or substance... You have to package it...bundle it... make it easy to find and easy to buy... Pack a tractor trailer up with recovery equiptment, fittings, and frigc... DRIVE AROUND in 80 degree wheather....have regions or just go to the south...spend a couple months... If a customer buys x amount of frigc they get a huge discount on recovery equiptment...if they buy or commit to more they get it for free... Just a minute sir I'll get that off the truck for you...You want 1000 lbs...right now with equiptment? No Problem... That's the only way they will sell it...

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