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Technology Stocks : C-Cube
CUBE 36.04-0.8%Dec 31 3:59 PM EST

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To: CPAMarty who wrote (32374)4/18/1998 1:35:00 PM
From: John Rieman  Read Replies (1) of 50808
 
Here a brand new MVP competitor. Cadence made the MPEG-1 codec. It's a settop box that costs $995...........................

techweb.com

Applied Magic's new editing system, called Screen Play, is essentially a TV set-top box resembling a VCR, said Robert Wallin, president and chief executive of the company. It captures video and audio images, digitizes them, encodes them by using a wavelet-based codec and stores them in its built-in hard-disk drive for nonlinear editing. The editing system lets users perform such functions as real-time transitions and fly-in graphics effects that exceed the capabilities of today's high-end, dual-stream video editing boards, the company said.

Screen Play for consumers is designed as "a home entertainment center," noted Wallin. By plugging in a camcorder or still camera, Internet connection and DVD or CD-ROM, users can home-edit video with various effects and even e-mail or publish images via the Internet. Furthermore, because of the hard-disk drive and wavelet codec inside the system, the unit could even "record and store a one-hour TV program in S-VHS-quality video," Wallin claimed.

Incorporated inside the box are:IBM's PowerPC 403; Analog Devices Inc.'s ADV601LC, a wavelet-based video-compression chip; memory; a hard-disk drive; a 1394 interface; and an expansion port for a CD-ROM or DVD drive. But "90 percent of the heart of our new editing system is in the new custom ASIC we developed with the help of Cadence Design Systems," said Wallin.

By moving all the high-performance effects and editing functions currently available in a professional editing system into a single chip, "we've come up with a very cost-effective, nonlinear editing platform even consumers can afford," he said.
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