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Strategies & Market Trends : Roger's 1998 Short Picks
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To: Mama Bear who wrote (7274)4/18/1998 3:06:00 PM
From: Oeconomicus  Read Replies (1) of 18691
 
Barb, I think EGGS may be causing you to give KTEL a bit too much credit. My understanding is that their Web site isn't even supposed to be up until May 1, so they have never sold a thing over the Web before. As far as I know (though I haven't checked this), they do not currently earn revenue from the broad selection of music that they plan to offer. Their existing "successful distribution model", IMO, hardly suggests that this niche music purveyor can compete with those already online. Have they hired a new senior exec with an "e-tailing" track record? Does anyone really think that the KTEL brand name is of any real value in selling a full line of mainstream music?

Eggs, OTOH, was selling over the Web at a pace of $1 mil/week when they announced their strategy shift. They had, a few months earlier, acquired an existing computer hardware e-tailer which had management experienced in online commerce. They had already been selling online the same product line that they sold in their stores and they have a brand name that is known for software retailing (even if not respected by investors).

Not saying that KTEL couldn't go higher - who knows these days? - but the whole thing certainly is amusing.

Regards,
Bob
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