Hmmm, breakeven, oh well, at least as you say it has already been announced. Now they can surprise a few cents on the upside.
Was happy to see BZ up front at CompUSA, before I bot the stock I hadn't really noticed it, plus the previous time I was there I was getting Starcraft and Journeyman 3, so I wouldn't have remembered had I noticed. Suffice to say, it's right next to the RedOrb/Broderbund display, which holds LofT, Riven, and Myst--that's a much better looking display, Activision sure could have dressed up their rack with some of those hanging plastic review thingies.
Anyway, to make a long story short, the three companies getting the best coverage at my local CompUSA were titles being distributed by Broderbund, Davidson (blizzards Starcraft) and also BattleZone. I seem to remember ComputerCity being about the same, had to go over there to get HoTMetaL Pro, since everybody seems to be out of it (own SWEBF...by the way, SoftQuad owns Alpha who did the 747 add on for MS Flight Sim, and it is getting better display in two seperate spots, next to the sim, from floor to top, and also end of the aisle, not to hype too much, but I got in to SWEBF at recent lows...)
Anyway, good presence in the stores is certainly not the only reason to buy a stock, and I admit it was a bit of an impulse purchase, but I saw the chart, including that plunge from 14 to 10, a nice test of support there, and I couldn't resist.
Plus, if I can keep from trading it (looks like it moves between 10 and 15 a lot, will be very very tempting)...anyway, if I can just HOLD it, Activision seems like the strongest franchise in the business--were not counting Microsoft, would not be fair...
Anybody on the thread know anyting about Davidson, is it a private company, I seem to remember looking at it once, but cant remember why I didn't buy, either it was rich relative to the other gaming companies, was too diversified into other things like computer learning, or it was a private company--and I cant remember which if any. Just curious, Warcraft was terrific, but I'm not looking to buy another gaming company even if StarCraft gets me hooked. |