Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: RetiredNow who wrote (53039)	4/19/1998 1:27:00 AM
From: Rocky Reid	Read Replies (1) of 58324

>>What they neglected to mention was that the increase to 50% was due to retail sales having decreased dramatically.<< Which is exactly the point I've been trying to make. The retail Zip slowdown is now 2 Quarters old, and this should serve as an extreme warning to all Iomaniacs. The slowdown in retail Zips is by itself responsible for the plunge in profits. Since Iomega is probably losing money on every OEM Zip sold, retail Zips and their tie ratios are the key to the future of Iomega. In the CC, Iomega says they are shifting their marketing focus to in-store promotions. They know what is on the line. And Sony is about to address this issue directly with their HiFi drive. Iomega is hurting bad enough right now without Sony in the mix. Does anyone here really actually think that retail Zip sales, and the resulting Iomega profits, won't erode further when HiFi becomes available? Stop kidding yourselves.

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