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Non-Tech : Any info about Iomega (IOM)?

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To: RetiredNow who wrote (53039)4/19/1998 5:12:00 AM
From: Dale Stempson  Read Replies (1) of 58324
 
A couple of comments mindmeld:

>>> However, in the CC, they said that profit would have been better if they hadn't spent $20 MM on incremental advertising during the quarter. O.K. So that gets us back up to $1.4 MM (20-18.6) they should have earned. <<<

In your scenario, you should have subtracted the ad expense from Before Tax Income: (29-20) = $9 MM loss before taxes or roughly a $5.5 MM Net Loss after adding the Tax Benefit.

>>> OEM sales actually have stayed the same as last quarter. This is bad news. <<<

If you take into account the significant seasonal factor, one could argue that OEM penetration actually improved even though unit sales stayed flat.

Regards - Dale
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