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Technology Stocks : BORL: Time to BUY!

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To: Ghassan I. Ghandour who wrote (9962)4/20/1998 8:04:00 AM
From: Bipin Prasad  Read Replies (1) of 10836
 
Borland Selects IT FORUM as Platform to Unveil
Enterprise Computing Strategies

Major Press Event Scheduled in Conjunction With IT FORUM '98 San
Francisco

MOUNTAIN VIEW, Calif., April 20 /PRNewswire/ -- IT FORUM '98, the industry leading
enterprise computing conference and exposition, today announced that Borland International, Inc.
(Nasdaq: BORL - news) has selected the event as the platform for making a major corporate
announcement and unveiling strategic directions related to the company's mission to become a
leading supplier of enterprise application development technology.

The Borland press/analyst conference will be held in conjunction with IT FORUM '98 San
Francisco. The company plans to make a major corporate announcement and to unveil its
long-term enterprise computing strategy and new technology directions on Wednesday, April 29th,
1998, at 9:30 a.m. PST at the San Francisco Museum of Modern Art.

''During the past 18 months, Borland has undergone significant change, reinventing ourselves as a
growing, enterprise software company. As a powerful new leader in distributed enterprise
computing, Borland is uniquely positioned to help corporation's exploit the benefits of what we
believe is the next wave in enterprise computing -- component-based computing,'' said Del
Yocam, chairman and chief executive officer of Borland International. ''IT FORUM has also
recognized and responded to the recent changes in the enterprise computing model and we felt it
was an excellent industry gathering to make one of the most significant announcements in Borland's
history,'' Yocam added.

''Borland has very quickly become a top provider of creative solutions to help corporations
prepare for the development, deployment and management of the next generation of enterprise
applications,'' said David Codd, IT FORUM's conference director. ''IT FORUM is an excellent
outlet for unveiling new strategies and solutions to help corporations exploit emerging computing
paradigms and we are very pleased to be the venue chosen by Borland for this important
discussion.''

The Press/Analyst Conference

The major press event will be held Wednesday, April 29th beginning at 9:30 a.m. PST at the San
Francisco Museum of Modern Art (MOMA), 151 Third Street, San Francisco, California. A
continental breakfast will be served, beginning at 9:00 AM. To RSVP for the event, press and
analysts should contact Kim Noll at Neale-May & Partners at 650-328-5555, ext. 130 or via
email at knoll@nealemay.com.

IT FORUM '98 San Francisco

The IT FORUM conference and exposition combines the breadth and depth of DB/EXPO,
UNIX/Windows NT(R) and I2-Internet/Intranet Expo. The joining of these leading events creates
a single comprehensive event that mirrors the technology interdependence that is changing the
corporate information technology landscape.

The IT FORUM '98 will be held as follows:

April 27 - May 1, 1998 conference
April 28 - April 30, 1998 exposition
Moscone Convention Center - North Hall
San Francisco, California, USA

For more information, or to register as press for IT FORUM, contact Katie Cade at
650-919-4221, or contact Capstone Communications, Inc., at 510-428-4100 or
www.capstoneco.com.

About Borland International

Borland International, Inc. is a leading provider of high-quality software products for corporate
application developers worldwide. Borland is distinguished for its award-winning family of rapid
application development tools and scalable middleware technology for desktop, client/server,
Internet/intranet, and enterprise systems. The company's products are supported through
comprehensive corporate and independent developer programs, value-added resellers, and
systems integrators. Founded in 1983, Borland is headquartered in Scotts Valley, California.

About Miller Freeman

Blenheim NDN's recent merger with Miller Freeman has created the world's largest exhibition
organizing company, producing over 330 exhibitions and conferences and over 320 publications
throughout the USA, Europe and Asia. On Jan. 6, 1997, Blenheim adopted the Miller Freeman
corporate identity and is now known as Miller Freeman Expositions. However, for the foreseeable
future, the publicly held Blenheim will continue to trade as Blenheim NDN. For more information
on IT FORUM, please visit the Web site at www.itforum.com.

NOTE: All Miller Freeman product, service and program names are trademarks of Miller
Freeman. Other company and product names referenced herein may be trademarks of their
respective corporations.
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