Wanted: Long-Term "Strong Buy" Recommendations Message Board

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Strategies & Market Trends : Wanted: Long-Term "Strong Buy" Recommendations

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To: Valley Girl who wrote (1)	11/3/1996 1:15:00 AM
From: Philip H. Lee	of 54

Nike (NKE) 54 3/4, down 4 3/8 on 8.2M shrs I believe Nike is an excellent long-term growth company. It's brand is among the top 10 in the world, in such company as Coca-Cola, Disney, etc. Nike's brand image is excellent and very "cool." Stock got hammered today because of a Montgomery cut in estimates (Q2 0.53 from 0.56, 97 estimates undergoing review). Concerns about growing marketing expenses resulted in the drop. Friday looked like a typical one-day selling climax. Volume was huge. Tiger Woods was paid $60 million by Nike and another sponsor, regardless of how well he plays over the contract's duration. That apparently raised some eyebrows on the Street. I say, if it takes $60 million to sign golf's hottest star, so be it. It will pay off big in the long run if Tiger can keep up his performance. Nike paid what were formerly outrageous sums to sign basketball's hottest star, Michael Jordan, and the payoff has been enormous. Nike's core competence is clearly marketing, so I can't see marketing bringing down the company. Philip

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