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Technology Stocks : Altaba Inc. (formerly Yahoo)
AABA 19.630.0%Nov 6 4:00 PM EST
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To: Sam Citron who wrote (10373)4/20/1998 12:06:00 PM
From: Bill Harmond  Read Replies (1) of 27307
 
The old-guard media have been erecting mirrors of themselves on the Web, that don't really offer a competing service to the aggregarors. Time Warner has had their Pathfinder site up for years, and it still loses money. I personally don't see the breath of service from these guys that a Yahoo offers. They're more specialized around the core offering of their parent. ESPN Sportzone could be a real exception to this.

Sure, these companies have money, plenty of it. The question I have is do they have the appetite to extend themselves beyond the familiar? No doubt the websites of these giants are being run internally by each creative division.

I own as much DoubleClick as Yahoo. They have created a huge nut for themselves with all the infrastructure they have built, but the operating leverage there should be tremendous. The last thing a media buyer wants to do is deal with sales reps from 20,000 different websites. There are a couple websites that are advertising aggregators, but face-to-face selling is always preferable to my mind. The fact that Tom Murphy, the founder and longtime Chairman of Capital Cities (which ultimately bought ABC in 1986) has joined DoubleClick as a director. Tom Murphy ran the best media company in the country...and one of Warren Buffett's largest investments. Tom is one of the best media minds, and knows how to throw off cash. He only belongs to the Disney and Texaco boards, so this is a real coup for DoubleClick.
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