Another KTEL--APII?>>Action Products Establishes Internet Commerce
- Action Products International, Inc. (Nasdaq: APII -
news) reports that it is adding on-line ordering to its website (http://www.apii.com).
The Company has implemented a feature whereby their established customers (retailers) may visit
the website and place wholesale orders on-line though use of password protection.
Ronald Kaplan, President and CEO stated, ''The continuing growth of our Internet presence is in
line with our efforts to have Action Products International near the forefront of marketing and
distribution into the next millennium.''
Additionally, end user consumers are able to view the Company's newest products and be directed
to a locator to search out nearby retail outlets and retailers offering APII products on-line.
Kaplan also noted, ''The purpose of our Internet efforts is to promote our retail partners and make
our exciting selection of educational products available to as many consumers around the world as
possible. This adds free exposure for our retailers by providing on-line consumers with the names of
retailers in their area through a locator function, and click-through access to those offering our
products on-line.''
Action Products International, Inc. designs, markets and produces educational toys and published
products including books and CD-ROMs. Its products are marketed and sold to toy stores,
specialty retailers, museums, zoos, theme parks, attractions, catalog companies and education
markets in the United States and worldwide.
SOURCE: Action Products International, Inc. |
