>>>BRIDGEWATER, N.J.--(BUSINESS WIRE)--Oct. 31, 1996--AT&T and iMALL (OTC BB:
IIML) and Breath Asure(R) today announced the AT&T WorldNet(sm) Service
"Internet for Everyone" Sweepstakes.
One lucky Grand Prize winner will be awarded a $250,000 annuity, to be
announced in early March. In the meantime, a total of more than 3,000 prizes
will be issued over a period of 106 days beginning tomorrow, Nov. 1 through
Feb. 14, 1997. Prizes will be issued daily.
There are two ways to enter the Sweepstakes. Entrants can download AT&T
WorldNet Service software from specified Web sites offered by AT&T and
iMALL. They can then subscribe to AT&T WorldNet Service, and enter online
for the Sweepstakes at the AT&T or iMALL sites, which are:
att.com; worldnet.att.net;
imall.com.
Entrants also have the option of submitting entries via mail at AT&T
WorldNet Service Internet for Everyone Sweepstakes, P.O. Box 7296, Melville,
NY 11775-7296. The entries should be on 3X5-inch cards, and include name,
complete address, phone number, email address if applicable, and the words
"AT&T WorldNet Internet for Everyone Sweepstakes." Consumers will find
instructions for mail-in entries on specially marked Breath Asure and
PureBreath displays in drugstores, grocery stories and mass merchandisers.
Contestants may enter the Sweepstakes once a day via the AT&T or iMALL
Internet sites for both the grand prize and the daily prizes, or as many
times a day as they wish via mail. Each time a contestant enters for a daily
prize, he or she is automatically entered in the grand prize drawing,
thereby increasing the chances of winning the $250,000.
"AT&T WorldNet Service is not only making the Internet accessible to
everyone, we're making it fun and profitable," said Dean Colantino,
director, alternate channel marketing, AT&T WorldNet Service. "The
Sweepstakes is open to everyone, and AT&T WorldNet Service makes it easy and
fun for anyone to enter."
A wide and wild array of prizes will be given away daily, including software
prizes that incorporate AT&T WorldNet Service access. There also will be
computer accessories, CDs, books, video and cassette tapes, T-shirts,
household items, toys, luggage, food club memberships, candies, and watches.
Official rules of the Sweepstakes can be obtained by writing to AT&T
WorldNet Service Sweepstakes Rules, P.O. Box 7084, Melville, NY 11775-7084.
Sweepstakes rules are also available online at the AT&T and iMALL Web sites.
"This Sweepstakes is so exciting because its promotion will reach millions
of new Internet users," said Richard Rosenblatt, iMALL senior vice
president. "These new Internet users will have a truly compelling reason to
log onto the Internet and visit the iMALL. They will immediately see why the
iMALL has become the hottest shopping spot on the Internet and they will
join the thousands of individuals who visit the iMALL on a daily basis."
The iMALL is open 24-hours a day, seven days a week, making shopping
sensible and convenient. The iMALL shopping experience is both exciting and
diverse in the products and services it offers. From the smallest and most
unique product to the most well-known brand names, the iMALL has it all.
Boasting over 700 stores and receiving nearly seven million hits per month,
the iMALL has shown the unlimited possibilities of growing sales on the
Internet.
"Breath Asure is thrilled to be participating in this exciting promotion
with AT&T and iMALL," said Anthony Raissen, executive vice president and
founder of Breath Asure. "Just as the Internet is for everyone, so is our
product, because if you want information today, you need the Internet. If
you eat and breathe, you need Breath Asure."
Breath Asure, Inc., is the manufacturer of BreathAsure(R), the Internal
Breath Freshener(TM); PureBreath(TM) for Pets; and new BreathAsure(R) D with
Digestate(TM). Breath Asure products are available at leading retailers
nationwide, including drug, food, mass, health, pet and convenience stores.
The Sweepstakes is being administered by Don Jagoda Associates, Inc.
AT&T WorldNet Service offers directories and topical areas to help people
find useful information, guided tours for newcomers, navigational aids for
users of all skill levels, and electronic mail.
AT&T WorldNet Service will work with most of today's popular Internet
browsers, although a pre-configured, AT&T-branded version of Microsoft
Internet Explorer 3.0 is available for Windows 95 users and the Netscape
Navigator(TM) software is currently available for all platforms.
Under AT&T's free trial offer, AT&T long distance customers who sign up for
AT&T WorldNet Service in 1996 have free access to the Internet for five
hours each month for the next year, as long as they use the service one hour
each month. Customers pay $2.50 for each hour beyond the five.
Under a separate plan, AT&T customers may opt for a flat monthly rate of
$19.95 for unlimited access. Customers separately pay telephone or 800
access charges for dialing into the service. For more information, preview
the AT&T WorldNet web site at att.com Netscape Navigator
is trademark of Netscape Communications Corp.
CONTACT: Mike Miller, AT&T
908-658-2815 (office)
800-865-9460, PIN: 4141
michaeld2@attmail.com
or
Jennifer Hughes, iMALL
801-523-3730 (office)
801-466-5709 (home)
jhughes@politis.com
or
Paulette Cam, Breath Asure
310-277-6200 (office)<<< |
