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Non-Tech : Simula (SMU)
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To: cbdad who wrote (1094)4/20/1998 11:54:00 PM
From: Noblesse Oblige  Read Replies (2) of 1671
 
To the "thread,"

It is my understanding that BMW has promised Simula that it will be doing substantially more advertising of the ITS product.

The ad described by CBDad seems more Americanized than what has been showing in Europe, but it is a pleasure to know that ITS is now the cornerstone of the car company's campaign. My guess is that it will be a national effort before too long.

If the ad is effective (and it sure sounds like it to me, based on CBDad's description), how long can it be before competitive pressures force other car companies to announce head protection for their high end vehicles?

Not long, it seems to me.

Have a good evening.
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