Richard Tsang, re: Video Conf.
Special Package To Promote Singapore's Nationwide
Broadband Initiative
SINGAPORE - December 11, 1997 - Creative Technology Ltd.
(Nasdaq:CREAF), the world's leading provider of multimedia products for
personal computers, today announced that it will bring video conferencing to
Singapore ONE, the national initiative to deliver a new level of interactive,
multimedia applications and services to everyone in Singapore.
"We are pleased to complement and help to accelerate Singapore ONE's
initiative to create a single connected network for all Singaporeans," said Low
Chee Seng, vice president/general manager of Asia Pacific at Creative
Technology. "The availability of high bandwidth throughout Singapore will
enable Singaporeans to enjoy high quality video conferencing with Creative's
video conferencing solution at every home or office desktop, thereby making
possible time-saving applications such as distance learning, remote tutorial sessions
and virtual meetings."
"Together with industry partners like Creative Technology, we are constantly
looking to bring more exciting and useful services to the public and businesses,"
said Michael Yap, Assistant Chief Executive (Infrastructure & Systems) of
National Computer Board. "We see that quality yet inexpensive video
conferencing will help to bring about more use for the broadband infrastructure.
With video conferencing, users are no longer restricted to the 'limits of keyboard'.
We can now use the infrastructure to communicate in voice and video. This, we
hope, will bring in a whole new way of interactive communication that is easier to
use by all."
To launch Singapore ONE users into the exciting world of video conferencing,
Creative has specially developed the Video Blaster Broadband Internet Toolkit, a
very affordable customised kit that can deliver high quality audio with pictures at
frame rates of up to 12 frames per second (depending on network traffic). The
Video BlasterTM BIT kit is available online to Singapore ONE users at a special
pilot price of S$99 (usual street price is S$259) on
mall.creativeinspire.com. The kit comes complete with
a high quality video capture board, a colour analog video camera and bundled
software including Creative Inspire, Creative Video WebPhone and other popular
Internet software.
"The Video Blaster BIT kit is priced so affordably so that TODAY, Singapore
ONE users can begin to take full advantage of their new broadband connection.
We believe at this market-moving price, more Singaporeans will want to savour
the advantages of video conferencing and we hope that users will soon make
video conferencing a part of their daily lives," said Dr Lung Yeh, vice president
of Internet Communications at Creative.
The Video Blaster BIT video conferencing solution will be demonstrated at the
2-day Creative Coolest Carnival to be held at Ngee Ann City Civic Plaza on
Saturday December 13 (1pm to 10pm) and Sunday December 14 (1pm to 8pm).
The video conferencing solution further demonstrates Creative's continued
support of Singapore's IT2000 Vision and the Singapore ONE initiative. In June
1997, Creative launched a successful joint project with National Computer Board
in which Creative Inspire, Creative's advanced interactive multimedia application, is
made available to all Singapore ONE pilot users. When using Creative Inspire,
surfers in Singapore are able to access a customised Singapore program guide
which includes Singapore ONE providers, key government and community
services as well as a non-stop 24-hour channel featuring exclusive Singapore
ONE multimedia contents.
Developed in Singapore, Creative Inspire is an interactive multimedia application
that boosts the user's overall multimedia experience over the Internet. Creative
Inspire supports all popular multimedia formats and integrates the multitudes of
web plug-ins into a stylish navigational interface with simple controls. With
Creative Inspire, users can regularly enjoy exciting 24-hour channels of new music,
eye-opening video clips, engaging interviews with industry players, chat sessions
with leading software developers and musicians as well as online play of
challenging games with friends across the globe.
Singapore ONE
Launched on June 9, 1997, Singapore ONE is the world's first nationwide
broadband network that will deliver a new level of interactive, multimedia
applications and services to everyone in Singapore. A key component of
Singapore's IT2000 Vision, Singapore ONE has the full support of the Singapore
government, and is driven by the National Computer Board, the National Science
& Technology Board, the Telecommunication Authority of Singapore, the
Economic Development Board and the Singapore Broadcasting Authority.
Singapore ONE's high-speed and high-capacity network will deliver a new level
of exciting, interactive multimedia contents and services to homes, schools and
offices throughout Singapore. Singapore ONE comprises two inter-related levels
- an infrastructure level of networks and switches, and another level of
applications and multimedia services. |
