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Tuesday April 21, 6:30 am Eastern Time
Company Press Release
SOURCE: Infoseek Corporation
Infoseek Wins Head-To-Head Battle Against Search Engine 'Spam'
Infoseek's Anti-Spam Task Force Delivers 66 Percent Less Spam than Competitors
SUNNYVALE, Calif., April 21 /PRNewswire/ -- Infoseek Corporation (Nasdaq: SEEK - news) beat the competition in a
recent Search Engine Spam Survey undertaken by Search Engine Watch (www.searchenginewatch.com), an industry
newsletter aimed at providing customers with in-depth comparative reviews and information on the leading search engines. By
entering the same query for ''Monica Lewinsky'' -- a topical and natural target for spammers -- into search engines Alta Vista,
Excite, HotBot, Infoseek, and Lycos, only 10 percent of Infoseek's search results could be considered spam, or irrelevant
results. This was 66 percent less spam than the nearest competitor, whose results were 30 percent spam. In addition, the
Infoseek results were twice as relevant as any competitor's and were given the highest rating.
''It's important to us that our customers find what they're looking for when they come to Infoseek, and not a lot of irrelevant
results,'' said Sue LaChance, director of technology products at Infoseek. ''Spam is a detriment to an overall meaningful
experience for our customers, so we've made it our priority to fight against it.''
There are two primary categories of Internet spam: email spam, where someone sends solicitation emails, or search spam,
which comes from webmasters who try various techniques to subvert search engines in order to appear more frequently or
higher in search results. For example, they may overuse repetition of keywords to describe their Web page. Search spam is
what most affects search engines like Infoseek. While this type of spam has been largely associated with porn sites, it can be
lucrative for commerce sites as well, and so has become a popular method for ''spammers'' seeking free advertising.
Anti-Spam Task Force
The Infoseek Anti-Spam Task Force consists of Infoseek engineers, Customer Service personnel, and other employees, and is
continuously monitoring search results to ensure their relevancy. This team meets weekly to identify new issues surrounding
spam and to generate initiatives to combat spam more efficiently. They also respond immediately to any spam-related reports
received by Customer Service. In addition to using filters during the indexing process, Infoseek manually reviews popular topics
and removes any spam found.
Other techniques Infoseek employs to ensure viewers are presented with only relevant results include clustering and integration
of search, directory and content channels. By clustering search results, Infoseek groups multiple pages from the same site as one
result so that viewers can see a variety of content sources. By integrating its search, directory and content channels, Infoseek
helps users narrow their queries and directs them to manually reviewed areas. For instance, if a user is searching for ''car,'' they
are directed to the Automotive Channel where they can find related directory topics such as ''Buying a Car'' and offerings from
relevant partners. All of these features add up to a more productive, effective online experience for Infoseek customers.
About Infoseek
Based in Sunnyvale, Calif., Infoseek Corporation is a connected media company and a leading Internet navigation service that is
designed to be everyone's first choice on the Internet. In addition to the Infoseek Internet service, Infoseek licenses its Ultraseek
Server search and navigation software to companies for their own intranet, extranet and Internet sites.
By offering intelligent channels and one of the world's largest directories of Web sites organized by topic, Infoseek provides
consumers with a familiar and meaningful search experience in addition to accurate, high-quality search results. Infoseek has
commerce and/or content arrangements with entities including AmeriTrade Holding Corporation (Nasdaq: AMTD - news),
Auto-By-Tel, Borders Group, Inc. (NYSE: BGP - news), CMP Media, Inc. (Nasdaq: CMPX - news), Datek Online, Inc.,
DLJ/Direct, Microsoft Corporation (Nasdaq: MSFT - news), PeopleLink Inc., Bell Atlantic (BEL), UPS, and Reuters.
Infoseek's World Wide Web site and Internet navigation services can be accessed at infoseek.com. For more
information on Infoseek's software portfolio, visit software.infoseek.com. |
