REALLY GOOD NEWS:Tuesday April 21, 7:31 am Eastern Time
Company Press Release
SOURCE: Red Brick Systems, Inc.
Amazon.com Chooses Red Brick for Strategic Retail Data
Warehouse
New Data Warehouse to Support Large-Scale Marketing Programs
LOS GATOS, Calif., April 21 /PRNewswire/ -- Red Brick(R) Systems, Inc. (Nasdaq: REDB -
news), The Data Warehouse Company(R), today announced that Amazon.com(SM), Inc.
(Nasdaq: AMZN - news), Earth's Biggest Bookstore(SM), has chosen Red Brick Warehouse for
a strategic data warehouse to serve its customer base.
Amazon.com chose Red Brick Warehouse, Red Brick's flagship relational database management
server designed from the ground up for data warehousing, for its industry-leading features that
support Amazon.com's large-scale requirements.
''Our Internet retail business moves fast and has very different business drivers than
conventional booksellers,'' said Rick Dalzell, CIO at Amazon.com. ''At any point in a business
day, we need to assess the performance of our customer offering and to have the ability to make
changes based on that analysis. We believe Red Brick's data warehouse products and services
give us an advantage in terms of serving our analysis needs. Our business depends on quick
responses and Red Brick understands and supports that model.''
''We're very pleased to be a part of Amazon.com's very large data warehousing plans,'' said
Chris Erickson, president and CEO of Red Brick. ''Amazon.com's scalability requirements are
immense. The company's strategic decision to use Red Brick to support significant growth
underscores its confidence in Red Brick's technology, industry expertise and ability to work in
partnership for a common goal -- bottom-line success. We expect to continue to deliver highly
scalable solutions that will distinguish us as The Data Warehouse Company of the new
millennium.''
About Amazon.com
Amazon.com Inc., Earth's Biggest Bookstore, is the largest online retailer of books.
Amazon.com offers a catalog of 2.5 million titles, easy-to-use search and browse features,
e-mail services, personalized shopping services, secure Web-based credit card payment, and
direct shipping to customers. Amazon.com has virtually unlimited online shelf space and offers
customers a vast selection through an efficient search-and-retrieval interface, as well as
streamlined ordering through 1-Click(SM) technology. Amazon.com pioneered the concept of
syndicated selling on the Internet and has more than 30,000 members in its Associates Program
including AOL.com, Yahoo!, Netscape, Excite, the AltaVista Search Service, the @Home
Network and the Prodigy Shopping Network.
About Red Brick
Red Brick Systems, Inc. is a premier provider of data warehousing solutions to help businesses
transform data into information for superior decision-making. The company develops and
markets a comprehensive, integrated platform of data warehousing products and services that
help its customers and partners gain competitive advantage through fast, accurate answers to
complex, business-critical questions. Its flagship product, Red Brick Warehouse, is the fastest
and most scalable relational database for data warehousing, including data marts, OLAP and
data mining. Red Brick is based in Los Gatos, Calif., with 285 employees worldwide and FY97
annual revenues of approximately $43 million.
Information about Red Brick is available on the World Wide Web at www.redbrick.com. News
releases and corporate background information may also be retrieved by fax. For an index of
available materials, call 800-758-5804, and enter PIN #105756.
Except for the historical information contained herein, the matters discussed in this news release
include forward-looking statements that involve risks and uncertainties described from time to
time in the Company's filings with the Securities and Exchange Commission (SEC). We refer
you to the ''Risk Factors'' in the most recent Annual Report filed with the SEC on Form 10-K
for the year ended December 31, 1997. These documents contain and identify important factors
that could cause the actual results to differ materially from those contained herein, including,
without limitation: Competition; Sales and Marketing Repositioning; Dependence on New
Products and Rapid Technological Change; Feasibility of In-Process Technology; Dependence
upon Key Personnel; and Dependence on Continued Growth of the Data Warehouse Market.
NOTE: Red Brick, the Red Brick logo and The Data Warehouse Company are registered
trademarks of Red Brick Systems, Inc. All other trademarks and registered trademarks are the
property of their respective holders. Amazon.com, Earth's Biggest Bookstore, and 1-Click are
service marks of Amazon.com Inc.
SOURCE: Red Brick Systems, Inc. |
