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Technology Stocks : Apple Inc.

AAPL 272.16

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3:59 PM EST

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To: Linda Kaplan who wrote (11940)	4/21/1998 1:58:00 PM
From: Bill Jackson	Read Replies (1) of 213177

Linda, I should use the terms unit sales or box sales. When I use the term sales I mean the dollar value. In the trade we speak in terms of dollars. I am not sure if the unit sales are up or down. If they shifted to more expensive G3 stuff and the older stuff faded you could get lower unit sales, lower $ sales and larger profits simultaneously. I have not seen a unit sales breakdown as of now. Does it get released by Apple? We are not in disagreement, is is terminology. Quarter Ending 12/27/96 03/28/97 06/27/97 09/26/97 12/26/97 03/27/98 Revenue (millions) 2129.0 1601.0 1737.0 1614.0 1578.0 1405.0 Net Income (millions) -120.0 -186.0 -56.0 -161.0 47.0 55.0 Net Profit Margin -5.6% -11.6% -3.2% -10.0% 3.0% 3.9% Shares Outstanding (millions) 124.5 125.6 126.5 127.6 139.8 145.9 There are no unit sales listed here. Bill

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