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Technology Stocks : Intel Corporation (INTC)

INTC 34.50

+2.6%

Nov 21 9:30 AM EST

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To: Thomas J Pittman who wrote (54032)	4/21/1998 2:53:00 PM
From: Paul Dieterich	Read Replies (2) of 186894

Intel Sees PC Inventory Woes Easing In Second Half Dow Jones Newswires -- April 21, 1998 NEW YORK (Dow Jones)--Intel Corp. (INTC) officials stressed in a conference Tuesday that despite the current turmoil in the personal computer industry, the second half of the year looks somewhat brighter. In a meeting with Wall Street analysts, Intel officials said PC makers should have better control of their now-bloated inventories, which have fueled the current PC price wars. The company outlined two new initiatives geared at helping their PC manufacturer customers order Intel chips more efficiently. Sean Maloney, Intel's vice president of sales and marketing, said inventory has become "a life-or-death issue in our industry." He said Intel was rolling out a system where PC makers can order chips directly through the Internet as the chips are needed. This will replace the current system used by many PC companies, which place orders by phone or fax and according to forecasts. The company also stressed it is devoting increasing manpower and marketing dollars to the so-called basic PC segment. Craig Barrett, the company's chief operating officer, said the new Celeron chip aimed at the cheap PC market should drive sales in the second half. "We see Celeron as a very strong family going forward," Barrett said.

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