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Technology Stocks : Activision....Returns!
ATVI 94.420.0%Oct 13 5:00 PM EST
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To: Joe C. who wrote (1136)4/22/1998 2:15:00 AM
From: Mike McFarland   of 1992
 
Has anybody ever seen a decent advertisement from
any of the gaming companies. While at the store the
other day, I was thinking how many people walk
around aimlessly in front of all the game titles. Clearly
there is a large group of potential buyers who don't
have a clue. I would imaging the average boomer
who is in buying a gift for his kid doesn't know what
the hell to get. That's where brand recognition comes
in.

I'd love to see a commercial geared toward those
buyers (don't bother advertising to gamers, the
discerning gamer already knows what is good).

Finally tonight, I wonder if Activision has ever
considered a motto, like the Nike--Just do it,
maybe
ACTIVATE
like it?
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