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Non-Tech : Any info about Iomega (IOM)?
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To: Rocky Reid who wrote (53382)4/22/1998 10:02:00 AM
From: Kashish King  Read Replies (3) of 58324
 
Rocky, I'm not concerned about the board given they ousted the core problem (the CEO) and they've made considerable effort to stress quality when speaking of a replacement. My issue with IOM has been one of product quality and I think the Click! format addresses that nicely. In fact, anytime you "shrink" an electronics product you increase the quality and given the product was designed for mobile devices, the 300G shock proof device is likely to take off in a big way.

There's little doubt the market for Click! is an order of magnitude larger than Zip and by establishing themselves with several vendors, as they have done, they have cornered the all-important interoperability of media problem. In fact, revenues from Click! will eventually exceed those from Zip. Now if you consider the fact that they are re-focusing their efforts on improving the quality and form factors of Zip drives it's not hard to see how they can absorb lower costs while maintaining margins.

In a nutshell, the range of products which they have targeted Click! for is far too vast to ignore and being there first with the previous experience of Zip under their belts is going to give them a decided edge. The BD claims they want to move IOM from a 3 billion to a 10 billion dollar company and I think with Click! this is a rational target.
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