Southwest Airlines (LUV)) Message Board

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Non-Tech : Southwest Airlines (LUV))

LUV 32.46

+3.0%

Nov 7 9:30 AM EST

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To: Bryan Arnold who wrote (18)	11/4/1996 5:59:00 PM
From: Sam Citron	of 299

Bryan, good point about the intra-Florida short hop market. I agree it should have great potential, as nobody does it better than Southwest. It certainly has worked stupendously for them in California. (In my midAtlantic myopic view, I just thought they were after the snowbirds!) United, also with deep pockets, tried to compete for awhile but finally gave up - eventually abandoning routes altogether, like San Jose. The key is not the depth of their pockets, but costs. I have not seen Delta Express' costs, but doubt they can come close to LUV's costs. Nobody is going to throw money down a hole unless they think they can force the other out of the market. Sam

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