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Pastimes : Discuss Go2Net's acquisition of our beloved SI
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To: mod who wrote (16)4/23/1998 11:42:00 AM
From: Scott Pedigo  Read Replies (2) of 446
 
1) Switch to a yearly subscription fee (for new members only), and
ditch the lifetime fee immediately. I'd suggest $49.95 year to start.


I'm all for the new members only part. But $49.95 per year is more
than I'd be willing to pay if I didn't already subscribe. There are
a LOT of on-line services competing for subscriptions, from the
Wall Street Journal to innumerable small investment newsletters. In
fact, it was the one-time-only payment which lured me into paying
for SI more than anything else. I'd suggest keeping it AND offering
a yearly subscription option. Most organizations I belong to
(U.S. Chess Federation, U.S. Parachute Assn., Purdue Alumni Assn.)
offer BOTH, with the lifetime membership costing about 10x the
annual subscription. A lifetime membership DOES offer a steady
revenue stream if it is invested and the interest is used as the
revenue in place of the annual fees.

2) Restrict some content to members only. One way to do this is
to allow only members to view the last 24 hours of postings.
Non-members will have a delay of 24 hours in reading postings. That
should convert a lot of lurking non-members to members in a hurry.

I don't think this would convert anybody who is not already willing
to pay. Anybody so caught up in a thread that they have to follow it
like a soap-opera (and enough are...) will surely have not been able
to resist getting their own 2 cents in and will have subscribed.

There already ARE some things restricted to members only.

The non-subscribers should have to endure a moderate number of
banner ads, if anything, while the subscribers should be totally
free of them. Now THAT is something that would (and DID) get me
to subscribe.
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