WDC/Sandisk Corporation Message Board

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Technology Stocks : WDC/Sandisk Corporation

WDC 157.75

+0.4%

Nov 14 9:30 AM EST

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To: Michael C. Woodward who wrote (2873)	4/23/1998 5:53:00 PM
From: limtex	Read Replies (1) of 60323

Michael - On visiting a number of camera stores in Europe and Singapore I noticed that the Fuji packaging looked like standard Fuji film except that it was d-film. Same standard green color and in all other respects looked like a Fuji film box.....very very slick and appealing. SNDK although no doubt more capacity and better quality had packaging that looked a bit like it came from an electronics parts store. There was no image and packaging co-ordination as Fuji have or Kodak has. IMHO and as an amateur photographer I am STRINGLY influenced byt rthe appearance and standardization of the packaging and display. Please request SNDK to get in touchj with the best packaging/marketing experts to produce packaging/store presentation and media advertising that is consistent with thre best product in the market. JTS may wish it embelish this comment. With kind regards, L

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