25 billion peripheral market and DELL/direct marketers-From Dataquest.
Ken:
Here is an interesting piece of news.I believe Dell along with the others should be able take advantage of this opportunity.
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Source:Dataquest [excerpt] For Private use only.
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"Martin Reynolds, a market analyst with Dataquest, says mail-order PC companies have a good shot at a share of the estimated $25 billion peripheral market, adding that the bulk of peripheral buying still occurs in stores.
"ÿ'If you're Gateway, Dell, or Micron, offering peripherals is a good way to pick up money, but the CDW people are very aggressive, and their whole model is based on volume and cut-rate pricing that Gateway and Dell can't match,' Reynolds says. '[PC manufacturers] are just looking for anything that can grow their business, and they're using peripherals as leverage to increase the average dollars per buyer at the point of sale.'ÿ"-PC Week, April 1998
Mr. Reynolds was discussing the emerging trend of computer companies offering "one-stop shopping," or complete solutions for computer needs, which include everything from subwoofers and joysticks to Ethernet cards and preinstalled software. He takes a look at the fast-moving PC market and analyzes the velocity model concept in the Dataquest Market Analysis Perspective...... |
