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Pastimes : CNBC -- critique.
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To: Khris Vogel who wrote (923)4/24/1998 8:22:00 PM
From: Greta Mc  Read Replies (1) of 17683
 
I agree with what you're saying, but it reminds me of when I worked as an auditor several years ago:

My employer did a survey on the usefulness of our audit reports and was surprised to find that the entities we audited never looked at the "Recommendations to Management" section because they couldn't understand it. Further research revealed that most people read on a 9th - 10th grade level and that our recommendations were written at a college degree level. Therefore, my employer installed software which reviewed our recommendations to make sure they were written at a 9th -10th grade level. Suddenly, the entities we were auditing understood our recommendations.

Here's my point: There are many people who cannot understand anything that is even remotely complex and therefore CNBC, trying to reach the highest audience as possible, may be trying to keep their reporting as simple and as easy to understand as possible. Long term thinking may be difficult for the average person to understand.

It's just something to think about.
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