Now, Just To Prove That I Can Be Balanced...
Grab a copy of this coming week's Business Week. Man, is there an idictment of web measurements (clicks, hits, page-views, unique site visitors, etc.) in there! Shew! This is stuff that my little organization has to deal with vis a vis unschooled clients almost every day. (Web measurement isn't my forte, but thankfully I work with a gnome that has a way of darkening everybody's day with his statistical breakdowns... and clickstream research... etc.)
It looks to me, upon scanning the article, that there are LOTS of questions about survey size, etc for Web measurement companies. All of which adds a little uncertainty--and undoubted puffiness-- to the whole game.
Anyway, just wanted to prove, yet again, something I've known and respected about this thread: we don't always cheerlead.
Nice day in the room, I'd say...
Best Regards,
c m |