How's this for a revenue source:
"Prentice Hall Direct didn't want to invest a whole pile of cash into the development of the site, so Glenn Meyers, the chief executive officer of Rare Medium, offered to foot the bill, in exchange for a
share of the revenue generated by the sales of the books.
"Commerce on the web in the business market to highly targeted consumers is a winner," says Meyers. "There's an excellent reward-risk ratio for both of us."
It was a project Meyers believes in, he just wouldn't do this for anyone. "We'll be very selective in whom we partner with," says Meyers.
Rare Medium has also worked on web and online projects for Microsoft Corp., Procter & Gamble (its Pampers site), Viacom (Nickelodeon), General Mills (Betty Crocker), and others.
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Wow! Design the web page for the customer, customer pays nothing for the page, Rare Medium gets a chunk of the sales profits!!! Gotta love it!
For the full story on the above:
raremedium.com
MJ
PS - Another example taken from another story: "Nickelodeon and its new-media partner, Rare Medium Inc" Key word = PARTNER!
BTW, Nickelodeon is owned by Viacom! |
