Brian - Re: " AMD has just started IMHO"
Then how do you explain this? It would appear that AMD may have taken a big step backwards in March.
Paul
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207.240.177.145
Research News
<b< Pentium II Outpaces AMD K6 in March
By Roger C. Lanctot
Reston, Va.
5:00 p.m., EDT, April 23, 1998
Prospects for Intel's Pentium II processors picked up in March
as PCs based on the PII architecture outsold systems based on
AMD's K6 microprocessors for the first time since December,
according to market research from PC Data, based here.
Pentium II-based PCs represented 30.1 percent of PCs sold in
retail stores in March, up from 22.9 percent in February, while
AMD K6-based systems captured 28.6 percent of sales, down
from 31.2 percent in February, PC Data reported.
Overall, retail PC unit sales volume was up 29.4 percent in
March compared with the year-ago month, while revenue grew
by 4.7 percent. Compared with February 1998, March unit PC
sales grew 16.3 percent and revenue rose 18 percent. The
revenue gain reflected an increase in sales of higher-end
systems during the month. The overall average price of a PC
sold in the retail channel in March increased $17 to $1,235,
compared with February.
While unit sales volume in the sub-$1,000 category increased 1
percent, all of the price categories above $1,000 saw 30
percent or better unit sales increases. As a result, PCs priced
between $1,000 and $1,500 captured 31.1 percent of unit sales,
up from 27.8 percent in February, and PCs in the $1,500 to
$2,000 range took in 18.8 percent of sales, up from 16.3
percent in February.
IBM was the chief beneficiary, as the company's AMD
K6-based Aptiva E26 was the best-selling retail PC in March,
according to PC Data. IBM and Hewlett-Packard saw increases
in their average system prices during March, compared with
February prices. IBM moved ahead of Packard Bell NEC into
third place in unit sales with a 14.9 percent share. Packard Bell
dropped to 10.5 percent of retail unit sales.
IBM's average price increase in March was helped by the
success of the Aptiva E76, which was the fourth-best selling PC
during the month, PC Data reported. Hewlett-Packard had the
second-best selling model with its Pavilion 8240, last month's
bestseller. Compaq's Presario 4550 was the third-best selling
model and the Presario 2240 was the fifth-best seller.
Compaq Computer remained the market leader with 29.2
percent of retail unit PC sales, down slightly from February,
while Hewlett-Packard was second with 19 percent of retail unit
volume, down 3.9 percent from February. |
