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Technology Stocks : Apple Inc.
AAPL 273.67+0.5%Dec 19 9:30 AM EST

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To: Essam Zaneldin who wrote (12248)4/27/1998 3:29:00 PM
From: Linda Kaplan  Read Replies (1) of 213177
 
Subject:
[Apple-PR]Apple Offers Customers Rebate with
Purchase of Mac OS 8.1 and Microsoft Office 98
Date:
Mon, 27 Apr 98 08:45:32 -0700
From:
Apple Press Releases <applepr@kilo.info.apple.com>
To:
Apple Press Releases <Pressrel@thing2.info.apple.com>

Good Day:

The following press release moved over PR Newswire on Monday, April 27,
1998 at 5:30 AM, PDT.
*****

Apple Offers Customers Rebate with Purchase of Mac OS 8.1 and Microsoft
Office 98 Macintosh Edition

CUPERTINO, California--April 27, 1998--Apple Computer, Inc. announced
today it is offering a U.S. $30 mail-in rebate to customers who purchase
both Mac OS 8.1 and Microsoft Office 98 Macintosh Edition. The rebate
offer is available now and will continue through June 30, 1998. Details
and eligibility requirements are available on Apple's website
(www.apple.com/promo/).

"Apple's most successful operating system release, Mac OS 8, combined
with Microsoft's most advanced application suite for the Macintosh,
Office 98, makes a powerful pair," said Phil Schiller, vice president of
World Wide Product Marketing at Apple Computer, Inc. "Together, these
landmark software products bring great reliability, tremendous
performance, and a fresh new interface to Apple and Microsoft's mutual
customers."

"We're pleased to be working so closely with Apple at many levels within
our organizations," said Ben Waldman, general manager of the Macintosh
Business Unit at Microsoft. "This promotion and the product integration
between Office 98 Macintosh Edition and Mac OS 8.1 are great examples of
how the reinvigorated partnership between Microsoft and Apple provides
great value for our customers."

Mac OS 8.1
Mac OS 8.1 is the latest version of the Mac OS which builds on the strong
success of Mac OS 8, Apple's most successful software product ever. Mac
OS 8.1 offers many new features, advanced Internet capabilities, better
Java support, and improved performance and stability. The primary new
features in Mac OS 8.1 are: Microsoft Internet Explorer provided as the
default web browser Greatly improved Java compatibility and performance
over Mac OS 8 with the newest version of Apple's Java Virtual Machine
(MRJ 2.0) which implements Sun's Java Development Kit (JDK version
1.1.3) More efficient disk storage with HFS+, an improved disk file
system and format that literally returns storage space back to customers
Built in Digital Video Disk (DVD) Universal Disk Format (UDF) which reads
video DVDs and DVD-ROM interactive games Faster application launching
from newly optimized virtual memory and disk cache systems Printing
across TCP/IP networks with a new LaserWriter printer driver Better PC
compatibility with PC Exchange 2.2 which supports Windows 95 long file
names and volume formats, including PC-formatted removable media such as
Iomega Zip and Jaz cartridges

Mac OS 8.1 runs on all PowerPC and 68040 processor-based Macintosh
computers with at least 16MB of RAM. The full install CD-ROM version of
Mac OS 8.1 is available now for the estimated retail price of U.S. $99.
To qualify for the rebate, the full install retail version of Mac OS 8.1
(Apple part number: 453100U) must be purchased.

Microsoft Office 98 Macintosh Edition
Office 98 Macintosh Edition is the most significant upgrade to date of
the world's most popular productivity suite for the Macintosh, and is now
broadly available from resellers. Office 98 sets a new standard for what
a business application for the Mac should be, from its true Macintosh
appearance and behavior, to its deep intelligence and integrated web
collaboration tools.

Office 98 includes new versions of Microsoft Word, Microsoft Excel, the
PowerPoint presentation graphics program, Outlook Express, an Internet
e-mail and newsgroup client, and Internet Explorer 4.0 for Macintosh, the
best-of-breed Internet browser for the Macintosh. The estimated retail
price for an upgrade from previous Microsoft Office applications is U.S.
$299, and a new license is U.S. $499.

Rebate Terms and Conditions
The Mac OS 8.1/Microsoft Office 98 Macintosh Edition rebate offer is
valid only in the United States while supplies last, and is not valid
with any other Apple offer. To qualify, the full install retail version
of Mac OS 8.1 and Microsoft Office 98 Macintosh Edition must be purchased
by June 30, however, customers have until July 31, 1998 to apply for the
offer. The products do not need to be purchased at the same time. Rebate
coupons are available at point of purchase from resellers carrying Mac OS
8.1 and Office 98 Macintosh Edition. Coupons are also available from the
Apple website (www.apple.com/promo/), or from Apple's Faxback service by
calling 1-800-IMAGE-96 (1-800 462-4396) and referencing document #11694.

Apple Computer, Inc. ignited the personal computer revolution in the
1970s with the Apple II, and reinvented the personal computer in the
1980s with the Macintosh. Apple is now recommitted to its original
mission - to bring the best personal computing products and support to
students, educators, designers, scientists, engineers, businesspersons
and consumers in over 140 countries around the world.

Press Contacts:
Staci Sheppard
Apple Computer, Inc.
(408) 974-8404
email: sheppard@apple.com

Russell Brady
Apple Computer, Inc.
(408) 974-6877
email: brady2@apple.com

NOTE TO EDITORS: For additional information visit Apple's website
(www.apple.com/pr/), call Apple's Media Helpline at (408)974-2042, or
contact Kelli Negro-Kaufman at our PR agency, Niehaus Ryan Wong, Inc.,
(650) 827-7041. -30-

Apple, the Apple logo, Mac, Mac OS, and Macintosh are registered
trademarks of Apple Computer, Inc. Additional company and product names
may be trademarks or registered trademarks of the individual companies
and are respectfully acknowledged.
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