Latest "report" from Danny Alex. I like where they're going!
Terry
As
you may know, the telecommunications industry is one that is ever changing
and subject to amplified earnings potential provided a company possesses a
creative and expedient business plan.ÿ Revere is this kind of company.ÿÿ
Fiscal year 1997, year ending March 1998, was primarily an infrastructure
intensification exercise.ÿ Many of Revere's resources were spent building
the necessary components to provide for a highly profitable and streamlined
organization.ÿ In 1997, Revere accomplished the following:
1. Installation of a 96 port ISDN/ T1 Voice Processing and switching
service module in the main Telus switch in downtown Calgary
2. Signing of a Memorandum of Understanding with Telus to come to a
contractual Joint Venture Agreement in early 1998 for the proliferation of
North American and International Prepaid calling and other related
opportunities.
3. Aggressively implementing and executing a U.S. initiative to
successfully acquire market share and presence south of the border.ÿ This
ambition will form one of the main staples to Revere's 1998 endeavors and
associate itself with key organizations and potentials for acquiring new
and lucrative cash flow revenue streams both in the North American and
International Markets.
4. Opening sales offices and recruiting key personnel in Montreal and
Toronto.
5. Amplifying the Calgary and Vancouver offices to facilitate intensified
sales initiatives.
6. Successfully recruiting key senior management for sales and
administrative positions.
7. Exponential growth of Revere's direct to market and Retail /
Distribution channels on an International level.
8. Aggressively identifying and facilitating acquisition potentials.
In 1998 Revere's focus shall be the following mandate of items:
1. Aggressive acquisition of strategic markets, and market share within the
U.S.
2. Continue further the expansion of Domestic revenue streams by annexing
market share through Revere's competitive advantage offered by it's joint
venture agreement with Telus.
3. To further equip Revere's deliverable potentials through focussed and
systematic R&D driven endeavors.
4. Consolidation within the marketplace by continually investigating and
acquiring growth orientated companies that comprise six essential
ingredients;ÿ
1. Top line / Bottom Line Performance
2. Net Tangible Assets
3. Infrastructure - Back End / Front End
4. Brand Loyalty
5. Technical Expertise
6. Proactive and Performance Driven Management
5. Aggressive direct to market sales strategies utilizing Revere's diverse
North American and International retail and distribution channels.
6. Proliferation of product and services within existing mechanism and the
further development of "brand Loyalty" advertising and alliance mechanisms.
7. Provide the highest level of return for Revere's shareholders and
related parties
Revere has always operated under the auspices of "Good People Do Good
Things".ÿ The quality of Revere's staff will be the key element in the
overall success of the organization.ÿ This is something that Revere has
achieved this past year and will continually strive to recruit pro-active
driven management and sales personnel.
In the early first quarter 1998, Revere expects to bring to finality the
Telus / Revere Joint Venture Agreement.ÿ This relationship will provide
Revere with an unprecedented relationship in the industry, setting Revere
apart from its competitors and providing a competitive advantage in the
market place.ÿ A formal signing is anticipated in the next couple weeks.
Business Overview
Revere Communications provides advanced telecommunication solutions through
the development and implementation of innovative prepaid calling card
programs using direct to market sales strategies.ÿ Revere has one of the
most experienced management teams in the industry, an industry that is
expected to grow over 10 times in the next 3 years and is expected to reach
$11 billion dollars North American wide.ÿ Revere's growth will be no
exception.ÿ By utilizing a multitude of proven growth mechanisms and key
strategic relationships, Revere is projecting revenues over the next three
years to be approximately $50 million.
Revere and Telus expect to capture 40% of the Canadian market by the year
2000.ÿ The methodologies for growth outline above shall be ongoing
throughout the 3 year business plan.ÿ The following are conservative
estimates developed by the Revere and Telus organizations:
ÿÿÿÿÿ ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ 1998 1999 ÿÿÿÿÿÿÿÿÿÿ 2000 Total
Revenue
Mass Marketÿÿ (National) 1.2M ÿ 2.65M 3.2M 7.05 Million
Retail Marketÿÿ (Alberta) 3.0M ÿ 4.4M ÿÿÿÿÿÿÿÿÿÿÿÿ 5M 12.4 Million
Retail Marketÿÿ (National) 2.5M ÿ 4.5Mÿÿÿ 7M 14 Million
Major Accntsÿÿ (National) 1.0M ÿ 1.8M ÿÿÿÿÿÿÿÿÿÿÿ 2.7M 5.5 Million
Fundraisingÿÿÿÿ (National) 300K ÿ 950K ÿÿÿÿÿÿÿÿÿ 1.45M 2.7 Million
Niche Marketÿ (National) 500K ÿ 2.6M ÿÿÿÿÿÿÿÿÿ 3.65M 6.75 Million
ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ 8.5 Mÿ 16.9 Mÿÿÿÿÿÿÿÿ 23.0 M 48.4
Million
Market Advantage:
Revere Communications has demonstrated the four key business ingredients
required to accomplish these objectives.ÿ Specifically, these ingredients
are network, platform, service bureau and sales/ marketing and
distribution.ÿ Revere has satisfied the requirements of platform, service
bureau and sales/ marketing and distribution through it's proactive efforts
over the past twelve months and the acquisition IVR interACTIVE mandated to
continually develop and maintain leading edge switching technologies.
Revere'sÿ platform consists of advanced voice processing technology in both
their Calgary and Vancouver facilities.ÿ Furthermore, this platform
structure is continually being upgraded and enhanced through the technical
expertise of IVR interACTIVE, which forms the research and development
segment for Revere.ÿ In addition to the Calgary and Vancouver
installations, the Telus Joint Venture Agreement has resulted in Revere
co-locating a 96 port call processing system and an advanced audio text
service bureau that processes inbound and outbound calls through a PC
driven switching platform within the main Telus switch in downtown Calgary.
This provides for a one of a kind market advantage.ÿ Along with the Telus
Joint Venture comes free phone lines in T1 and ISDN flavours, saving Revere
literally hundreds of thousands of dollars in line charges.ÿ In the end,
the Telus Joint Venture provides Revere a competitive advantage in
proliferating it's Pre Paid Calling Card Services and Telecommunications
based services at any level.
With a national joint Venture with Telus and key acquisitions within the
industry, Revere Communication's goal is to be in the forefront of the
telecommunication industry within the next three years.
Again, thank your interest in Revere Communications Inc.ÿ Fiscal year 1998 is promising to be an exciting and productive
year for our organization.ÿ
Yours Truly,
Danny Alex
Chairman of the Board
For Further information please contact Danny Alex at (403) 218-2522 or
dannya@revere.ca or visit the corporate web site at www.revere.ca
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