JUPITER COMMUNICATIONS OPENS LONDON RESEARCH OFFICE TO
TRACK UNIQUE COURSE OF CONSUMER INTERNET ECONOMY IN
EUROPE
04/28/98 -- NEW YORK, NY--Projecting that an elusive, slowly growing online market in
Europe will evolve from 7 million to 37.5 million homes within five years, Jupiter
Communications opened the doors of its London office and announced a new
subscription program offering research to clients of its Strategic Planning Services
(SPS).
The London-based European Internet Strategies practice will focus on strategic
business models, technology evolution, and competitive analysis for consumer media,
commerce, marketing, and telecom ventures. Jupiter's European operations will be
directed by Phil Dwyer, who has become one of the most renowned experts on the
evolving economics of new media in the UK and Europe (see below). Over the next
several months the team of analysts assembled by Dwyer will produce advisory studies
on Internet shopping, digital television, and the growth of regional markets.
"Jupiter's clients are hungry for new media research that shows an understanding of
the distinct nature of the European online market, while conveying universal lessons
and business models," said Kurt Abrahamson, president and COO at Jupiter
Communications. "By bringing in Phil Dwyer and the professionals he has assembled,
we now have the ability to offer our customers consumer research and advisory
services in a combination that can't be matched anywhere else."
"There is no question that interactive media will be huge in Europe," said Phil Dwyer,
managing director of Jupiter's London office. "But we may reach the same destination
by a different route. In Europe, the online advertising revenues reached just $38 million
last year, against the US's $1 billion market (a figure which Europe will not achieve for
five years). Revenue hungry content owners will therefore be looking for creative new
revenue streams for their sites, which will encourage rapid growth of digital commerce
in Europe. The consumer use of the Internet is just starting to pick up steam in Europe,
but will accelerate over the next five years. In such an active, productive market, Jupiter
is well-poised to provide truly pertinent, relevant research to the European new media
community."
The European Internet group draws on the strength of industry experience from
analysts well-versed in specific areas of consumer online activity. The group is also
intimately familiar with the cultural, linguistic, and societal differences embedded in
country-specific as well as pan-European new media businesses. New staff in Jupiter's
London office include
Phil Dwyer (pdwyer@jup.com) is the managing director of the European Internet group
and oversees the scope and purpose of all Jupiter's new media research in Europe. He
was formerly editor in chief of New Media Age, Europe's premier newsletter covering
new media initiatives, which he helped launch for Centaur Communications.
Catherine Stewart (cstewart@jup.com) specializes in content, brands, and marketing in
her role as an analyst in Jupiter's London-based European Internet group. Stewart was
previously employed at Centaur Communications as a journalist on marketing and
corporate finance publications, and as a features editor for New Media Age.
Nick Jones (nickj@jup.com) analyzes finance, legislation, and technology on the
European Internet. In previous positions Jones served as editor for New Media Finance,
a newsletter; and as new media editor for New Media Age.
Jupiter Communications is a new media research firm that helps companies make
intelligent business decisions about consumer interactivity. Focused exclusively on how
the Internet and other technologies are changing traditional consumer industries,
Jupiter's Strategic Planning Services (SPS) deliver a continuous flow of analysis,
primary data and market projections. SPS offers companies investing in new
technologies a framework for realizing return on investment -- both for new lines of
business in mainstream media, entertainment, commerce, and marketing, as well as for
Internet- and technology-based start-ups. Jupiter also produces industry seminars,
newsletters, and book-length research studies. New York City-based Jupiter
Communications, LLC, was established in 1986, and is an independent, privately held
company. The London office is located at 10-11 St. Martin's Court, London, WC2N
4AL; phone +44.171.497.1020; fax +44.171.497.1021.
Contact: Diana Garelik, Jupiter Communications
Voice: 212-780-6060 x193
Email: dgarelik@jup.com
or
Contact: Denise Walpole, The Terpin Group
Voice: 212-473-7500 x12
Email: dwalpole@terpin.com |
