Hi iceburg and all,
I happen to have a career in this field, that was the reason why I caught REIN right on time. In my view, REIN has better technology and better engineering design than Brita (Chlorox) in the pour through pitcher design. I have looked every new product they sold in the last 4-5 years. I have only one word to say, that is,... "Wow". This company is growing fast, and I know for sure that they will be doing very well. The market is large enough for many company to grow. The price of bottled water is higher than gasoline right now. That would be very unhealthy to my wallet.
However, the technology is catching up and may surpass them in a very short period of time, unless they can show further improvement very quickly. Culligan made major effort to enter retail as well. I have seen their faucet mount units at Sears. You can check it out. Japanese are very strong in this field. We should see their products very soon in the US market, IMHO. They have very different concepts and creativity. They are wonderful products.
I like REIN's aggressive product design concepts and marketing strategy which almost every industrial expert thought they were very risky and watching them go under. What a surprise! they are showing profit! ...and growing like weeds. This is another fantastic successful story. The secondary PO is very important for them. Their debt load was just too high. I did not follow their balance sheet close enough lately, therefore, I am not planning to comment it.
My plan is very simple. I will be watching if they can make $1/share before I decide to come back in this stock. I like this company very much, but the stock price is still too rich for me at here. But, my risk is to watch it take off without me. The sophistication of this water filtration business is higher and higher every day. I am bullish for this industry.
I have no problem with their current stock price, I think the short term potential is in it already. But, it is a good idea to hold on for long term investing. I can not predict the future, but, I know they will be growing continuously. I wouldn't be a shorter at here either. It is too risky too. They are sitting on a pile of explosives and smoking<G>. Well....these are just my views. Good luck.
Sincerely,
Wade
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