Enamelon (ENML) - Does anyone follow this? Message Board

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Non-Tech : Enamelon (ENML) - Does anyone follow this?

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To: Q. who wrote (549)	4/29/1998 10:30:00 AM
From: Harry Ehrlich	Read Replies (2) of 863

How about that shelf price! I've been following the stock for a while, been in and out; currently out. We are getting hit with the TV commercials now, which I must admit are nice. The other day, while shopping, I saw Enamelon on the shelf. It was a full dollar higher in cost than Colgate or Crest. I don't remember the exact numbers, but Crest was about 2.38 and Enamelon was about 3.38 for the same size tube. The Enamelon tube may have been a tad smaller. Without substantiated, advertised claims for superiority based on calcium phosphate formulation, how can they get the public to shell out that extra dollar? Harry

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