Media General Cable Selects SeaChange For Advertising Insertion
PR Newswire - April 29, 1998 09:59
SPOT System Installed Ahead of Schedule; Digital Insertion Pays Off Early
MAYNARD, Mass., April 29 /PRNewswire/ -- Completing installation of the
SeaChange SPOT System well ahead of schedule in February, Media General Cable
has launched digital advertising insertion in its Fairfax County, Va. system,
serving one of the nation's most affluent markets. This marks SeaChange
International, Inc.'s (Nasdaq: SEAC) first agreement with Media General Cable,
which serves over 236,000 households in the northern Virginia suburbs of the
Washington, D.C. DMA.
Within two days, SeaChange's field installer prepared Media General's
master control center, replaced headend tape decks with the SPOT System, and
began encoding commercials into high-quality MPEG format and tested the
initial traffic schedule.
"Advertisers have already called us after seeing that we've improved the
playback quality of spots that were originally analog," said Dwight Ward,
director of operations, Mega Advertising Inc., Media General Cable's
advertising subsidiary. "This new level of interest and excitement among our
clients is a tribute to SeaChange's technology. And because we've streamlined
the advertising process, we anticipate a significant increase in ad sales
revenues."
The SeaChange SPOT System enables Media General Cable to quickly
administer advertising strategies with the control and reliability of
digitally encoded MPEG-2 commercials, attracting more advertisers. The system
archives up to 2,500 encoded spots in the master video library, allowing Media
General Cable to make targeted ad placements instantaneously. In addition,
SeaChange's digital insertion technology increased the potential reach of
Media General Cable's advertising programs, expanding the Fairfax County
system from 20 analog channels to 24 channels of automated digital insertion.
Media General Cable now enjoys more advertising capabilities and valuable
headend space that was reclaimed after permanent removal of 12 racks of analog
equipment upon upgrading to digital.
Founded in 1993, SeaChange International, Inc., of Maynard, Mass.
(www.schange.com), is the leading provider of MPEG-2 digital video systems for
television operators and telecommunications companies. SeaChange's products
automate the management and distribution of short- and long-form video streams
including advertisements, movies, news updates and other video programming
requiring precise, accurate and continuous execution. SeaChange's products
are installed in hundreds of geographic markets and serve approximately
14,000 television channels worldwide.
NOTE: SeaChange SPOT System is a trademark of SeaChange International,
Inc. All rights reserved.
SOURCE SeaChange International, Inc.
/CONTACT: John Coulbourn of SeaChange International, 978-897-0100 x3098,
johnc@schange.com/
/Web site: schange.com
(SEAC) |
