Secondary offerings of stock always a double-edge sword. Obviously, it dilutes equity a bit. OTOH, it is painless when compared to the fixed monthly costs of debt-based financing.
What is most important is whether the street perceives that the company is capital constrained and the offering might open up new avenues to growth as opposed to merely exit strategy by selling shareholders (which is perceived as a negative). The analyst also tries to determine the cost savings involved if the offering is primarily to retire debt.
In the short run, I have found that the typical secondary offering has a slightly depressing effect on the stock when the announcement occurs, with a corresponding lift once the offering has been completed.
Some relevant bits from today's S-1:
Plans
The Company intends to expand in fiscal 1998 and 1999 primarily in new markets outside of California. In fiscal 1997, the Company opened one restaurant in Arizona, four restaurants in Florida, one restaurant in New Mexico, and one restaurant in Utah. In fiscal 1998, the Company has opened three new restaurants, one each in Florida, Utah and Nevada, and anticipates opening approximately eight additional salad buffet restaurants outside of California. The Company has signed one lease, purchased five sites and signed contracts to purchase two sites to be opened in fiscal 1998. In fiscal 1999, the Company anticipates opening twelve new restaurants. The Company has signed contracts to purchase four sites to be opened in fiscal 1999. Expansion will allow the Company to continue generally utilizing a central kitchen to serve several restaurants located within a particular region. In addition, as a part of its expansion strategy, the Company is evaluating the possibility of developing its concept in alternative formats. The Company currently has no plans to offer franchises.
...
The net proceeds to the Company from the sale of the shares offered by the Company, at an assumed public offering price of $20.00 per share, are estimated to be approximately $24.2 million ($28.8 if the Underwriters' over-allotment option is exercised in full). The Company intends to use $23.4 million of the net proceeds of this offering to retire all outstanding debt, which was incurred primarily to fund the development of new restaurants. The Company intends to use the balance of the net proceeds, along with additional sources of debt financing, to finance the development of additional restaurants. As of March 31, 1998, the Company estimates that the aggregate cost of opening the remaining eight restaurants planned for fiscal 1998 will be approximately $16.5 million of which $6.6 million has already been incurred. Pending the above uses, the net proceeds will be invested in short-term, investment-grade, interest-bearing securities.
...
Restaurant pre-opening costs incurred in connection with opening new restaurant locations, including hiring, training and legal costs, are currently amortized over one year commencing with the opening of the restaurant. Pre-opening costs averaged approximately $205,000 for the six restaurants opened in the twelve month period ended March 31, 1998. See "--New Accounting Standard."
...
The Company's principal capital requirement has been and will continue to be funding the development of restaurants. From October 1, 1996 through March 31, 1998, capital expenditures totaled $27.5 million, $23.9 million of which funded the development of new restaurants. The remaining capital expenditures primarily funded maintenance at existing restaurants. In addition to budgeted capital expenditures for the last six months of fiscal 1998 of $10.0 million for new restaurant openings, the Company has budgeted $1.8 million in expenditures for fiscal 1998 for capital improvements at existing sites. See "Business--Unit Economics." The Company intends to use the net proceeds of this offering to retire all of its outstanding debt, which was incurred primarily to fund the development of new restaurants. As a result, substantially all of the Company's assets will be unencumbered shortly after the completion of this offering and the application of the net proceeds therefrom. The Company believes that (i) internally generated funds, (ii) available borrowings under the bank credit line and (iii) funds that it will be able to borrow pursuant to secured credit facilities consistent with its past practices, will be sufficient to meet the Company's cash requirements through at least the end of fiscal 1999. After completion of this offering and application of the net proceeds therefrom, the Company believes that it will be able to arrange additional secured credit facilities on terms at least as favorable to the Company as its current debt financing. If these sources of financing are insufficient to satisfy the Company's liquidity requirements, the Company may be required to sell additional equity or debt securities or obtain additional credit facilities. There is no assurance that financing will be available to the Company on favorable terms, or at all. |