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To: Brad who wrote (14253)4/29/1998 11:34:00 AM
From: Little Engine  Read Replies (2) of 27968
 
The "we already recouped the cash put out for Mort show" argument seems specious...

As I understand TV commercial revenue, producers guarantee advertisers a certain rating, then charge them accordingly. If they don't meet that rating, then the producers owe them refunds. And the projected ratings can only be guesswork at this point, given the variables (the fact it will play on cable stations, none of the three biggest markets being signed up, Mort's long absence from television, backlash against Springer, etc.)

What Ira has left out is the rest of the sentence, the part after "we lready recouped the money", that says "but we may have to give some of it back."

Since the new Mort show hasn't even begun production, I don't see how it could be done any other way.
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