K2 Design, Inc. to Create New Web Site for 'Wonder Drug' Bayer(R)
Aspirin
NEW YORK, April 29 /PRNewswire/ -- K2 Design, Inc. (Nasdaq: KTWO - news, KTWOW - news) is pleased to
announce that it has been selected by Bayer Aspirin to create its new interactive Web site. Bayer Aspirin is marketed by Bayer
Consumer Care, a division of Bayer Corporation. New York-based K2 Design will assume responsibility for Bayer Aspirin's
interactive strategic planning process, as well as its on-line communications and technical strategies.
The major undertaking for K2 is the design, creation and maintenance of a Web site devoted to the company's Bayer Aspirin
brand. This Web site will be targeted to consumers and will continue to promote and reinforce the brand as an effective choice
among pain relievers. In addition, the site is intended to educate consumers on the benefits of Bayer as a preventative
medication for both recurrent heart attack and stroke. K2 will increase the modem image of the brand through the development
of a heavily branded site that is: rich in content and visually exciting.
''K2 has done extensive work in setting up and overseeing our interactive and Internet services. We will re-emphasize that
Bayer Aspirin continues to be one of the most reliable pain relievers on the market. One of the ways this will be achieved is
through using K2's creative department to develop a solid presence on the Internet for our brand,'' said Mike Smith, Assistant
Brand Manager of Bayer Aspirin. The Web site is located at bayeraspirin.com or wonderdrug.com
''Bayer Corporation has annual sales of over $9 billion and businesses in health care and life sciences, chemicals and imaging
technologies. Their Bayer Aspirin line of products is a well-known and respected brand that is in high demand,'' said K2's
General Manager Rick Robinson. ''We are extremely excited about our opportunity to extend the Bayer Aspirin brand, one of
the most important products in the consumer marketplace, onto the Net,'' he added.
Sections of this full-color interactive Web site include the following:
-- How to best deal with specific types of pain (i.e., headache,
arthritis)
-- Aspirin usage for the prevention of recurrent heart attack and stroke
-- A link to the American Heart Association Web site
-- Myths and facts about aspirin
-- Ongoing research for aspirin
-- Health practitioner's information on aspirin
-- A link to the Bayer U.S. Web site, where you can learn about the
company's products, environmental concerns, job opportunities,
financial information and more
K2's design for the Bayer Aspirin Web site contains an extensive amount of information on all facets of the company's signature
brand. There is detailed information on each member of the Bayer Aspirin family, including package photos, usage instructions,
product ingredients, warnings and other useful information in an appealing, easy-to-read format.
Bayer Aspirin is the signature product of Bayer Corporation, a division of the worldwide Bayer Group, a $32 billion chemical
and pharmaceutical company based in Leverkusen, Germany. Aspirin, synthesized nearly 100 years ago by Bayer and named
for its components 'acetyl' and 'spirea,' has been used since its inception to treat ailments such as headaches, fever and body
aches and was the first major drug to be marketed in a convenient tablet. In recent years, aspirin sales have risen due to the
growing amount of medical evidence linking regular aspirin use to decreases in recurrent heart attack and stroke. From
1995-2000, Bayer, headquartered in Pittsburgh, PA, is investing $9 billion in capital expenditures and research and
development, and 1998 expenditures in these areas are expected to total $1.8 billion
K2 Design, Inc. is a publicly traded company and the only full service interactive agency specializing in brand building. The firm,
known for its strengths in Internet-based brand-building, is one of the first interactive agencies to be accepted into the American
Association of Advertising Agencies (AAAA). K2 combines its award-winning strategic, creative and marketing talent with
top-notch technological expertise, client service and an experienced media strategy team to provide clients with integrated
brand communication for both traditional and new media platforms. K2 has provided a variety of Internet and interactive
marketing services for such clients as Standard & Poor's, Cox Interactive Media, Bellcore, Bell Atlantic, Waterhouse
Securities and MCI.
More information about K2 is available on the World Wide Web at k2design.com
SOURCE: K2 Design, Inc. |
