SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Non-Tech : Any info about Iomega (IOM)?
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: Hunter Vann who wrote (53855)4/29/1998 3:11:00 PM
From: Rocky Reid  Read Replies (1) of 58324
 
RE: Ads
>>Nice 1/2 page Office Depot ad on the back of USA Today's Money section...<<

Iomega stated in their CC that they will start to concentrate on in-store promotions instead of mass-market like KE wanted. You know what?

KE was correct in his strategy.

The in-store and channel promotions do nothing to attack the glaring problem- that Aunt Mable along with her blue hair doesn't know what a Zip drive is. Aunt Mable is not one to go in a computer store. So she will never see the ads. She just occassionally uses her old 486 to keep track of her flower shop sales. "Zip? What the Hell is that?" she asks.

The Zip saturation level is critical in its main niche- tech heads. The urgency to break Zip out of this niche and into the mass market was KE's strategy. Whether it worked or not, it was the correct strategy because channel promotions will do nothing to solve the most important problem Zips face- "What the Hell is a Zip Drive?"

This is the big problem. No matter what Iomega tries to do, it cannot convince enough people to buy enough Zips to make it profitable. So now, it is stuck with declining retail sales. Expect this sad trend to continue.

Vapor!? A mere toy. It will be ignored by the industry. Just you watch.
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  

HomeMailHotSubjectMarksPeopleMarksKeepersSettings
Terms Of UseContact UsCopyright/IP PolicyPrivacy PolicyAbout UsFAQAdvertise on SI
© 2025 Knight Sac Media.  Data provided by Twelve Data, Alpha Vantage, and CityFALCON News